LEADER 00834nam0 2200265 450 001 000004664 005 20050520154429.0 010 $a88-464-0333-9 100 $a20030502d1997----km-y0itay50------ba 101 1 $aita 102 $aIT 200 1 $aBrand equity$ela gestione del valore della marca$fDavid A. Aaker 210 $aMilano$cFranco Angeli$d1997c 215 $a351 p.$cill.$d22 cm 225 2 $aImpresa, comunicazione, mercato$v26 410 0$12001$aImpresa, comunicazione, mercato 454 1$12001$aManaging brand equity$913521 610 1 $aMarchi di fabbrica e di commercio 676 $a658.827 700 1$aAaker,$bDavid A.$0106703 801 0$aIT $bUNIPARTHENOPE $gRICA $2UNIMARC 912 $a000004664 951 $cNAVA1$a658-B/5$b35814$d20030505 996 $aManaging brand equity$913521 997 $aUNIPARTHENOPE