LEADER 00834nam0 2200265   450 
001 000004664
005 20050520154429.0
010   $a88-464-0333-9
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101 1 $aita
102   $aIT
200 1 $aBrand equity$ela gestione del valore della marca$fDavid A. Aaker
210   $aMilano$cFranco Angeli$d1997c
215   $a351 p.$cill.$d22 cm
225 2 $aImpresa, comunicazione, mercato$v26
410  0$12001$aImpresa, comunicazione, mercato
454  1$12001$aManaging brand equity$913521
610 1 $aMarchi di fabbrica e di commercio
676   $a658.827
700  1$aAaker,$bDavid A.$0106703
801  0$aIT $bUNIPARTHENOPE $gRICA $2UNIMARC
912   $a000004664
951   $cNAVA1$a658-B/5$b35814$d20030505
996   $aManaging brand equity$913521
997   $aUNIPARTHENOPE