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100   $a20030311d2002----km-y0itay50------ba
101 1 $aita
102   $aIT
200 1 $a<<Il >>marketing dei servizi$fValarie A. Zeithaml, Mary Jo Bitner$gedizione italiana a cura di Enrico Bonetti
210   $aMilano [etc.]$cMcGraw-Hill$d2002c
215   $aXIX, 431 p.$d24 cm
304   $aTit. orig.: Services marketing ...
610 1 $aAziende di servizi$aMarketing
676   $a658.8
700  1$aZeithaml,$bValarie A.$0105265
701  1$aBitner,$bMary Jo$0151373
702  1$aBonetti,$bEnrico
801  0$aIT $bUNIPARTHENOPE $gRICA $2UNIMARC
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951   $cNAVA1$a658-M/43$b35704$d20030311
996   $aServices Marketing$916171
997   $aUNIPARTHENOPE