LEADER 00759nas 2200253 450 001 000001112 005 20110308184200.0 011 $a0091-3367 100 $a20000324a1972----km-y0itay50------ba 101 0 $aeng 102 $aUS 110 $aahaz---0uu- 200 1 $a<>Journal of advertising$fAmerican Academy of Advertising 210 $aClamson$cCtC Press, JOA$d1972- 215 $afascicoli 306 $aCambia luogo: Columbia 326 $aTrimestrale 610 1 $aPubblicità 712 02$aUniversity of Chicago Graduate School of Business, Institute of Professional Accounting 801 0$aIT$bUNIPARTHENOPE$gRICA$2UNIMARC 912 $a000001112 958 $a1997-2009$cNAVA1 996 $aJournal of advertising$9280568 997 $aUNIPARTHENOPE