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005 20250701014744.912
010   $a978-18-561-7850-1
100   $a20201229d2013       |0itac50      ba
101   $aeng
102   $aGB
105   $a||||    |||||
181   $af$b   e  
182   $ab
200 1 $aCreating powerful brands$fLeslie de Chernatony, Malcolm McDonald and Elaine Wallace
205   $a4th ed
210   $aLondon$aNew York$cRoutledge$d2013
215   $a1 risorsa online (xxv, 483 p.$cill.)
606   $aMarketing$xLinguaggio$3UONC028527$2FI
620   $aUS$dNew York$3UONL000050
620   $aGB$dLondon$3UONL003044
700  1$ade Chernatony$bLeslie$3UONV284434$0623393
701  1$aMcDonald$bMalcolm$3UONV284435$0117340
701  1$aWallace$bElaine$3UONV284436$0790059
712   $aRoutledge$3UONV248939$4650
801   $aIT$bSOL$c20250704$gRICA
856 4 $uhttps://www.taylorfrancis.com/books/9781856178501$zAccesso per utenti con proxy server attivo
856 4 $uhttps://www.taylorfrancis.com/books/9781856178501$zAccesso per utenti con proxy server attivo
912   $aUON00504184
951   $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$bSI2021102       1J                   20210107                                                                                
996   $aCreating powerful brands$91763156
997   $aUNIOR