LEADER 02635nam 2200673Ia 450 001 9910461607003321 005 20200520144314.0 010 $a1-280-59272-9 010 $a9786613622556 010 $a1-118-33189-3 010 $a1-118-33412-4 035 $a(CKB)2670000000177407 035 $a(EBL)832631 035 $a(OCoLC)778636834 035 $a(SSID)ssj0000640622 035 $a(PQKBManifestationID)11432461 035 $a(PQKBTitleCode)TC0000640622 035 $a(PQKBWorkID)10611856 035 $a(PQKB)11009889 035 $a(PQKBManifestationID)16032128 035 $a(PQKB)23375372 035 $a(MiAaPQ)EBC832631 035 $a(DLC) 2012008485 035 $a(CaSebORM)9781118331897 035 $a(Au-PeEL)EBL832631 035 $a(CaPaEBR)ebr10560638 035 $a(CaONFJC)MIL362255 035 $a(EXLCZ)992670000000177407 100 $a20120222d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aRevenue disruption$b[electronic resource] $egame-changing sales and marketing strategies to accelerate growth /$fPhil Fernandez 205 $a1st edition 210 $aHoboken, N.J. $cWiley$dc2012 215 $a1 online resource (242 p.) 300 $aDescription based upon print version of record. 311 $a1-118-29929-9 320 $aIncludes bibliographical references and index. 327 $aIt's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges. 330 $aStrategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunct 606 $aMarketing 606 $aPurchasing 608 $aElectronic books. 615 0$aMarketing. 615 0$aPurchasing. 676 $a658.8 676 $a658.8/02 676 $a658.802 700 $aFernandez$b Phil $f1960-$0973591 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910461607003321 996 $aRevenue disruption$92215034 997 $aUNINA LEADER 00998nam0 22002531i 450 001 UON00481132 005 20231205105249.8 100 $a20170922d1871 |0itac50 ba 101 $ager 102 $aDE 105 $a|||| ||||| 200 1 $aAltnordische Grammatik$fvon Ludw. F. A. Wimmer$gaus dem Dänischen übersetzt von E. 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A.$3UONV235197$0741719 712 $aBuchhandlung des Waisenhauses$3UONV257674$4650 801 $aIT$bSOL$c20241115$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00481132 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI Fil.G IV 033 $eSI FG 466 5 033 valore stimato 996 $aAltnordische Grammatik$91473712 997 $aUNIOR LEADER 04964nam 22006615 450 001 9910254882903321 005 20251030103642.0 010 $a9781137518606 010 $a113751860X 024 7 $a10.1057/978-1-137-51860-6 035 $a(CKB)3710000000777395 035 $a(DE-He213)978-1-137-51860-6 035 $a(MiAaPQ)EBC4719997 035 $a(Perlego)3489484 035 $a(EXLCZ)993710000000777395 100 $a20160803d2016 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aGerman Economic and Business History in the 19th and 20th Centuries /$fby Werner Plumpe 205 $a1st ed. 2016. 210 1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2016. 215 $a1 online resource (XI, 367 p. 9 illus. in color.) 300 $aIncludes index. 311 08$a9781349704514 311 08$a1349704512 311 08$a9781137518590 311 08$a1137518596 327 $aGerman Economic and Business History from the Nineteenth Century to the Present Day: Introductory Remarks -- Part I: Economic Ideas -- 1. Economic Thought and Economic Development: On the Linkage of Economic History and the Historical Semantics of the Economy -- 2. The Birth of the Homo Economicus: Historical Thoughts on the Origins and Significance of this Model of Human Behavior for the Modern Economy -- Part II: Business History -- 3. The Improbability of the Jubilee ? Or: Why the Only Way to Shed Light on a Firm is through its History -- 4. Business and Industry under National Socialism ? An Interim Report -- 5. 1968 and German firms: On Marking Out a Field of Research -- 6. The Economy of the Kaiserreich: Notes on the Genealogy of German Capitalism -- Part III: Economic History -- 7. The National Association of German Industry (RDI) and the Crisis of the Weimar Economy -- 8. The Economic and Corporate History of Nazism: Reflections from the Perspective of Systems Theory -- 9. Germany as an Industrial Country 1945?2008 -- Part IV: The History of Industrial Relations -- 10. Capital and Labor: Concepts and Practice of Industrial Relations in the 20th Century -- <11. Carl Duisberg, the end of World War I, and the Birth of Social Partnership from the Spirit of Defeat -- 12. Industrial Relations in the GDR: A Mere Footnote to German Economic History?. 330 $aGerman economic history in the industrial age has classically formed an important basis for the study of economic growth and industrialisation more generally. This book aims to introduce English-language readers to modern German economic history based on a selection of work by one of Germany's leading economic and business historians, Werner Plumpe, who places particular emphasis on the institutional structure of the economy. Plumpe's work demonstrates that the country's economic evolution can only be understood by paying close attention to institutional peculiarities, such as the shape of industrial relations and the dynamics of corporate decision-making. It also emphasises the importance of the interconnectedness of capital and labour in the German coordinated market economy and draws attention to individual events and decisions that may have driven long-term economic development, but are rarely considered in approaches that deal primarily with macroeconomic growth. German Economic and Business History in the 19th and 20th Century shows that Germany's economic history still warrants the application of an institutional view of economic transformation that is slightly different from the more formal perspectives dominant in the UK and the US. The book serves as a practical demonstration of a historicist approach to economic history introduced by the German Historical School a century ago, which still inspires large parts of German economic historiography. 606 $aEconomic history 606 $aIndustrial organization 606 $aEconomic policy 606 $aInternational economic relations 606 $aEurope$xPolitics and government 606 $aEconomic History 606 $aIndustrial Organization 606 $aEconomic Policy 606 $aInternational Political Economy? 606 $aEuropean Politics 615 0$aEconomic history. 615 0$aIndustrial organization. 615 0$aEconomic policy. 615 0$aInternational economic relations. 615 0$aEurope$xPolitics and government. 615 14$aEconomic History. 615 24$aIndustrial Organization. 615 24$aEconomic Policy. 615 24$aInternational Political Economy?. 615 24$aEuropean Politics. 676 $a330.9 700 $aPlumpe$b Werner$4aut$4http://id.loc.gov/vocabulary/relators/aut$0914210 906 $aBOOK 912 $a9910254882903321 996 $aGerman Economic and Business History in the 19th and 20th Centuries$92048294 997 $aUNINA