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100   $a20061010d2006      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrand vision $ehow to energize your team to drive business growth /$fDavid Taylor
210   $aChichester, West Sussex, England ;$aHoboken, NJ $cJohn Wiley & Sons$dc2006
215   $a1 online resource (288 p.)
300   $aDescription based upon print version of record.
311 08$a9780470028353 
311 08$a0470028351 
320   $aIncludes bibliographical references (p. [253] - 254) and index.
327   $aIntroduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard --  The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.
330   $aDavid Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today:Searching fo
606   $aBrand name products
606   $aProduct management
606   $aEmployee motivation
615  0$aBrand name products.
615  0$aProduct management.
615  0$aEmployee motivation.
676   $a658.8/27
700   $aTaylor$b David$f1964-$0892603
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200 1 $aUltimi esercizī ed elzeviri (1968-1987)$fGianfranco Contini
210   $aTorino$cG. Einaudi$d1988
215   $aVII, 408 p.$d23 cm.
316   $aDono Prof. Alberto Varvaro.$5IT-UONSI F. Varvaro0056
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