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200 10$aA/B testing$b[electronic resource] $ethe most powerful way to turn clicks into customers /$fDan Siroker, Pete Koomen, with Cara Harshman
205   $a1st edition
210   $aHoboken $cWiley$d2013
215   $a1 online resource (210 p.)
300   $aIncludes index.
311   $a1-118-53609-6 
311   $a1-299-80473-X 
327   $aHow A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
330   $aA guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate-the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experien
606   $aOrganizational effectiveness
606   $aMultimedia systems$xSocial aspects
606   $aApplication software$xTesting
615  0$aOrganizational effectiveness.
615  0$aMultimedia systems$xSocial aspects.
615  0$aApplication software$xTesting.
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701   $aKoomen$b Pete$f1982-$0955639
701   $aHarshman$b Cara$0955640
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