LEADER 02951nam 2200505 450 001 9910433254003321 005 20211214195614.0 010 $a3-16-156656-4 024 8 $ahttps://doi.org/10.1628/978-3-16-156656-1 035 $a(CKB)4100000006669480 035 $a(MiAaPQ)EBC5508139 035 $a(ScCtBLL)8d6fd6f1-2314-41aa-987a-f35b350f172b 035 $a27700 035 $a(EXLCZ)994100000006669480 100 $a20180928d2012 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aCommon principles of European intellectual property law /$fedited by Ansgar Ohly 205 $a1. Aufl. 210 1$aTu?bingen :$cMohr Siebeck,$d[2012] 210 4$d©2012 215 $a1 online resource (viii, 272 pages) $cillustrations 225 1 $aGeistiges Eigentum und Wettbewerbsrecht ;$v62 300 $aPapers presented at the conference held on 20-21 November 2009, organized by the steering group and the members of the Bayreuth DFG graduate school "Intellectual Property and the Public Domain." 311 $a3-16-151826-8 330 $aIntellectual property law has been harmonized by EU law to a considerable extent. At the same time intellectual property rights have converged. The academic discussion has not kept pace with this development. European intellectual property law is often seen through the spectacles of national law; pan-European discussions about issues of Community law seem to be the exception rather than the rule. The contributors to this volume investigate if and to what extent European rules and principles applicable to all intellectual property rights already exist or whether they can be found on the basis of the acquis communautaire and comparative law. In particular, they discuss the merits and the methodology of common principles before turning to several areas of substantive intellectual property law such as grounds of protection, secondary liability and exceptions, to enforcement and finally to the relationship between intellectual property and neighbouring areas of EU law. 410 0$aGeistiges Eigentum und Wettbewerbsrecht ;$v62. 606 $aIntellectual property$zEuropean Union countries$vCongresses 606 $aIntellectual property$zEurope$vCongresses 608 $aElectronic books. 610 00$aGeistiges Eigentum$aRechtsvergleich$aEU-Recht$aHarmonisierung des Privat- bzw. W$aHandels- und Gesellschaftsrecht, Wirtschaftsrecht, Steuerrecht$aInternationales Privatrecht, Ausländisches Recht, Rechtsvergleichung 615 0$aIntellectual property 615 0$aIntellectual property 676 $a341.7582094 702 $aOhly$b Ansgar 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910433254003321 996 $aCommon principles of European intellectual property law$92066610 997 $aUNINA LEADER 05424nam 2200697 450 001 9910815928303321 005 20200520144314.0 010 $a1-118-77949-5 010 $a1-118-77950-9 035 $a(CKB)2550000001123289 035 $a(EBL)1402445 035 $a(OCoLC)858968211 035 $a(SSID)ssj0000981867 035 $a(PQKBManifestationID)11505174 035 $a(PQKBTitleCode)TC0000981867 035 $a(PQKBWorkID)10983094 035 $a(PQKB)10174196 035 $a(DLC) 2013027309 035 $a(Au-PeEL)EBL1402445 035 $a(CaPaEBR)ebr10767030 035 $a(CaONFJC)MIL522028 035 $a(CaSebORM)9781118779484 035 $a(MiAaPQ)EBC1402445 035 $a(EXLCZ)992550000001123289 100 $a20130705d2013 uy| 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aInnovating analytics $eword of mouth index--use the next generation of net promoter to increase sales and drive results /$fLarry Freed 205 $a1st edition 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons, Inc.,$d[2013] 215 $a1 online resource (290 p.) 300 $aIncludes index. 311 $a1-118-77948-7 311 $a1-299-90777-6 327 $aInnovating Analytics: Word of Mouth Index-How The Next Generation of Net Promoter Can Increase Sales and Drive Business Results; Copyright; Contents; Introduction; Chapter 1: Customer Experience 2.0; Accelerated Darwinism; Chapter 2: NPS-What It Is and What It Does Well; Chapter 3: NPS-Fundamentally Flawed; Accuracy; Margin of Error; Oversimplification; Detractors Don't Always Detract, and Promoters Don't Always Promote; Where's the Growth?; Insufficient Information; Simple Is Just . . . Simple; Chapter 4: WoMI-The Next Generation of NPS 327 $aWoMI Distinguishes between Positive Word of Mouth and Negative Word of Mouth Negative Word of Mouth; The WoMI Research Approach and the Validity of the Results; Phase 1: Fore See Independent Research; Phase 2: Initial Client Testing; Phase 3: Later Client Testing; WoMI Testing Results; The Discourage Question; Detractor Overstatement; NPS and WoMI Score Differences; Recommend and Discourage Scores; Continuing Implementation; In Virtually Every Industry, We See a Massive Overstatement of Detractors; Using WoMI with NPS; Chapter 5: The Four Drivers of Business Success; Customer Retention 327 $aPurchased Loyalty Convenience Loyalty; Restricted Loyalty; Competitive Retention; True Loyalty; Upsell; Marketing-Driven Customer Acquisition; Word-of-Mouth-Driven Customer Acquisition; Customer Intent and True Conversion Rate; True Conversion Rate; The Common Thread; Chapter 6: Why the Customer Experience Matters; Why Measure Customer Experience?; How to Measure the Customer Experience and Answer the Big Three Questions; How am I doing? What is my performance?; Where should I focus my efforts? Where will I get the largest return on my investment? 327 $aWhy should I take action? Is the payback worth the effort?Measuring the Customer Experience at the Brand Level; 1. How am I doing?; 2. Where should I focus my efforts?; 3. Why should I take action?; Measuring the Customer Experience in Contact Centers; 1. How is iMicro doing?; 2. Where should iMicro focus its efforts?; 3. Why should iMicro take action and make these changes?; Measuring the Customer Experience in Stores; 1. How is Daisy Chain doing?; 2. Where should Daisy Chain focus its efforts?; 3. Why should Daisy Chain take action and make these changes? 327 $aMeasuring the Customer Experience on Websites 1. How is the Daily Reporter doing?; 2. Where should the Daily Reporter focus its efforts?; 3. Why should the Daily Reporter take action and make these changes?; Measuring the Customer Experience with Mobile Experiences; 1. How is Rest Well doing?; 2. Where should Rest Well focus its efforts?; 3. Why should Rest Well take action and make changes?; How to Measure the Multichannel Consumer; Chapter 7: The Customer Experience Measurement Ecosystem; Behavioral Data; Getting Sticky; Mobile Complexity; Challenging Behavioral Metrics; Bounce Rate 327 $aShopping Cart Abandonment 330 $aHow does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is also about the need for a comprehensive measurement ecosystem to accurately assess and improve the 606 $aConsumer satisfaction 606 $aMarketing research$xStatistical methods 606 $aWord-of-mouth advertising 606 $aInternet marketing 615 0$aConsumer satisfaction. 615 0$aMarketing research$xStatistical methods. 615 0$aWord-of-mouth advertising. 615 0$aInternet marketing. 676 $a658.8/72 700 $aFreed$b Larry$01603675 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910815928303321 996 $aInnovating analytics$93928154 997 $aUNINA LEADER 01227nam0 22003131i 450 001 UON00382286 005 20231205104533.455 010 $a88-04-30642-4 100 $a20100608d1987 |0itac50 ba 101 $aita 102 $aIT 105 $a|||| ||||| 200 1 $aSpiegazioni filosofiche$fRobert Nozick - Milano$eIl Saggiatore, 1987 - 814 p. ; 22 cm 210 $aTit. orig.: Philosophical explanations 312 $aTitolo originale$9UON00382432 410 1$1001UON00176696$12001 $aTheoria$v25 500 0$3UON00382432$aPhilosophical explanations$944310 606 $aEtica$3UONC042047$2FI 606 $aSTORICISMO$xSaggi$3UONC075840$2FI 620 $aIT$dMilano$3UONL000005 676 $a191$cFilosofia occidentale moderna. Stati Uniti e Canada.$v21 700 1$aNOZICK$bRobert$3UONV197270$0145618 712 $aIl Saggiatore$3UONV246654$4650 801 $aIT$bSOL$c20250207$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00382286 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI FS 04117 $eSI FP 2810 5 996 $aPhilosophical explanations$944310 997 $aUNIOR