LEADER 01234nam1 22002891i 450 001 UON00275113 005 20231205103812.87 010 $a28-660-0225-3 100 $a20060328d1985 |0itac50 ba 101 $afre 102 $aFR 105 $a|||| ||||| 200 1 $aˆL'‰Espagne musulmane$fClaudio Sanchez-Albornoz 210 $a[Paris]$cOpu/Publisud$dc1985-2001 215 $a2 v.$cill.$d22 cm 463 1$1001UON00277126$12001 $aˆLa ‰Conquete et les guerres civiles$eLa separation d'Al-Andalus du Califat$fClaudio Sanchez-Albornoz$1210 $a [Paris]$cOpu/Publisud$dc1985$1215 $a433 p., p. di tav.$cill.$d22 cm$v1 463 1$1001UON00278652$12001 $aD'apres les Auteurs Musulmans et Chretiens du Moyen Age$fClaudio Sanchez-Albornoz$1210 $aParis$cPiblisud$dc2001$1215 $a571 p., p. di tav.$d22 cm$v2 606 $aARABI$xSpagna$3UONC018542$2FI 620 $aFR$dParis$3UONL002984 676 $a946.004927$cSTORIA DEGLI ARABI IN SPAGNA$v21 700 1$aSANCHEZ-ALBORNOZ$bClaudio$3UONV120660$0132768 712 $aOpu/Publisud$3UONV271864$4650 801 $aIT$bSOL$c20240220$gRICA 912 $aUON00275113 966 $aMOZARABI$yARABI - Spagna$3UONC018543 996 $aEspagne musulmane$91210492 997 $aUNIOR LEADER 03293nam 2200697 a 450 001 9910959087503321 005 20200520144314.0 010 $a9786611284459 010 $a9781281284457 010 $a1281284459 010 $a9780470187869 010 $a0470187867 035 $a(CKB)1000000000411276 035 $a(EBL)335710 035 $a(OCoLC)476150209 035 $a(SSID)ssj0000186056 035 $a(PQKBManifestationID)11182414 035 $a(PQKBTitleCode)TC0000186056 035 $a(PQKBWorkID)10217953 035 $a(PQKB)11257494 035 $a(MiAaPQ)EBC335710 035 $a(Au-PeEL)EBL335710 035 $a(CaPaEBR)ebr10295973 035 $a(CaONFJC)MIL128445 035 $a(OCoLC)123485274 035 $a(FINmELB)ELB178921 035 $a(Perlego)2770266 035 $a(EXLCZ)991000000000411276 100 $a20070419d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aJoin the conversation $ehow to engage marketing-weary consumers with the power of community, dialogue, and partnership /$fJoseph Jaffe 205 $a1st ed. 210 $aHoboken, N.J. $cJohn Wiley & Sons$dc2007 215 $a1 online resource (322 p.) 300 $a"Published simultaneously in Canada." 311 08$a9780470137321 311 08$a0470137320 320 $aIncludes bibliographical references and index. 327 $aTalking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test. 330 $aWith the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives. 606 $aCustomer relations 606 $aBusiness communication 606 $aRelationship marketing 606 $aMarketing 615 0$aCustomer relations. 615 0$aBusiness communication. 615 0$aRelationship marketing. 615 0$aMarketing. 676 $a658.8/343 700 $aJaffe$b Joseph$f1970-$0855798 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910959087503321 996 $aJoin the conversation$94358525 997 $aUNINA