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200 1 $aQamus Qbaili-Rumi$dDictionnaire Kabyle-Français $fpar G. Huyghe
205   $a2 ed
210   $aParis$cImprimerie Nationale$d1901
215   $axxvii, 354 p.$d20 cm
510  1$3UON00373630$aDictionnaire Kabyle-Franais
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996   $aQamus Qbaili-Rumi$91234278
997   $aUNIOR

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100   $a20010523d2002      uy         0
101 0 $aeng
135   $aurzn||||||
181   $ctxt
182   $cc
183   $acr
200 12$aA Short course in international marketing blunders $emistakes made by companies that should have known better /$fMichael White
210   $aNovato, CA $cWorld Trade Press$d2002
215   $ax, 182 p
225 1 $aThe Short course in international trade series
300   $aTitle from title screen.
311 08$a1-885073-60-7 
320   $aIncludes bibliographical references.
327   $aIntro -- preface -- introduction -- table of contents -- 1 The Why of International Marketing Blunders -- 2 Language and Translation Blunders -- 3 Product and Service Blunders -- 4 Distribution Blunders -- 5 Advertising Blunders -- 6 Japan: A World Unto Itself -- 7 Internal "International" Blunders -- 8 Applying the Lessons Learned -- 9 The (Almost) Blunder-Proof International Marketing Plan -- 10 Glossary -- 11 Resources.
330   $aInternational marketing blunders by major companies are described in sometimes humorous detail in this book for students of international trade. Cases are grouped according to miscalculations related to language and translation, products and services, distribution, and advertising, with one chapter
410  0$aShort course in international trade series.
517 3 $aInternational marketing blunders
606   $aExport marketing
606   $aInternational business enterprises$xManagement
606   $aBusiness failures
615  0$aExport marketing.
615  0$aInternational business enterprises$xManagement.
615  0$aBusiness failures.
676   $a658.8/48
700   $aWhite$b Michael$f1951-$028398
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910968391003321
996   $aA short course in international marketing blunders$94336224
997   $aUNINA