LEADER 02891nam 2200469 450 001 9910484811403321 005 20210312183544.0 010 $a981-15-9877-0 024 7 $a10.1007/978-981-15-9877-7 035 $a(CKB)5460000000008524 035 $a(DE-He213)978-981-15-9877-7 035 $a(MiAaPQ)EBC6450976 035 $a(PPN)25325194X 035 $a(EXLCZ)995460000000008524 100 $a20210312d2021 uy 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in theory and practice in store brand operations. /$fJiazhen Huo 205 $a1st ed. 2021. 210 1$aGateway East, Singapore :$cSpringer,$d[2021] 210 4$d©2021 215 $a1 online resource (XVII, 253 p. 31 illus., 4 illus. in color.) 311 $a981-15-9876-2 330 $aThis book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved. 606 $aLogistics 606 $aBranding 606 $aBusiness and Management, general 615 0$aLogistics. 615 0$aBranding. 615 0$aBusiness and Management, general. 676 $a174.2 700 $aHuo$b Jiazhen$01063100 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910484811403321 996 $aAdvances in theory and practice in store brand operations$92844860 997 $aUNINA LEADER 01288nas 22004573a 450 001 996336181903316 005 20230420172923.0 011 $a2150-623X 035 $a(OCoLC)47203653 035 $a(CKB)963018264115 035 $a(CONSER)--2009204348 035 $a(MiFhGG)0HMT 035 $a(MiAaPQ)44052 035 $a(EXLCZ)99963018264115 100 $a20010627a19929999 s-- a 101 0 $aeng 135 $auranu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aApplied clinical trials 210 $aEugene, OR $cAster Pub. Co 300 $aRefereed/Peer-reviewed 311 $a1064-8542 531 $aAPPLIED CLINICAL TRIALS THE GLOBAL MAGAZINE OF APPLIED CLINICAL SCIENCE 531 0 $aAppl. clin. trials 606 $aClinical trials$vPeriodicals 606 $aClinical Trials as Topic 606 $aMedicine 606 $aClinical trials$2fast$3(OCoLC)fst00864429 608 $aPeriodical. 608 $aPeriodicals.$2fast 615 0$aClinical trials 615 12$aClinical Trials as Topic. 615 12$aMedicine. 615 7$aClinical trials. 676 $a615 906 $aNEWSPAPER 912 $a996336181903316 996 $aApplied clinical trials$92380856 997 $aUNISA LEADER 01411nam0 22003371i 450 001 UON00231348 005 20231205103503.655 100 $a20030730d1960 |0itac50 ba 101 $aita 102 $aIT 105 $a|||| ||||| 200 1 $aˆLa ‰ filosofia dell'idealismo tedesco$fNicolai Hartmann$ga cura di Valerio Verra, trad. di Bruno Bianco 205 $aMilano : Mursia$bc1960 210 $aXII$d601 p. ; 22 cm 215 $aTit. orig.: Die Philosophie des deutschen Idealismus 410 1$1001UON00088384$12001 $aBiblioteca di Filosofia. Saggi$fDiretta da Luigi Pareyson$v5 500 1$3UON00371398$aˆDie ‰ Philosophie des deutschen Idealismus$931121 606 $aHegelismo$3UONC049180$2FI 606 $aIDEALISMO TEDESCO$3UONC050674$2FI 620 $aIT$dMilano$3UONL000005 676 $a141$cIdealismo e sistemi e dottrine connessi$v21 700 1$aHARTMANN$bNicolai$3UONV138891$0158986 702 1$aBIANCO$bBruno$3UONV140233 702 1$aVerra$bValerio$3UONV127507 712 $aMursia$3UONV246158$4650 801 $aIT$bSOL$c20250620$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00231348 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI FS 02503 $eSI LO 14260 5 996 $aPhilosophie des deutschen Idealismus$931121 997 $aUNIOR