LEADER 02401nam 2200601 a 450 001 9910784536303321 005 20200520144314.0 010 $a1-62198-464-8 010 $a1-281-12670-5 010 $a9786611126704 010 $a0-8144-0084-1 035 $a(CKB)1000000000366062 035 $a(EBL)876801 035 $a(OCoLC)162141886 035 $a(SSID)ssj0000078703 035 $a(PQKBManifestationID)11110906 035 $a(PQKBTitleCode)TC0000078703 035 $a(PQKBWorkID)10066597 035 $a(PQKB)10181876 035 $a(Au-PeEL)EBL876801 035 $a(CaPaEBR)ebr10196165 035 $a(CaONFJC)MIL112670 035 $a(CaSebORM)9780814409145 035 $a(MiAaPQ)EBC876801 035 $a(EXLCZ)991000000000366062 100 $a20061106d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWhoever tells the best story wins$b[electronic resource] $ehow to use your own stories to communicate with power and impact /$fAnnette Simmons 205 $a1st edition 210 $aNew York $cAmacom$dc2007 215 $a1 online resource (241 p.) 300 $aDescription based upon print version of record. 311 $a0-8144-0914-8 320 $aIncludes bibliographical references (p. 213-216) and index. 327 $aPART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. 330 $aOnce upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is. 606 $aBusiness communication 606 $aStorytelling 615 0$aBusiness communication. 615 0$aStorytelling. 676 $a658.4/52 700 $aSimmons$b Annette$01500592 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910784536303321 996 $aWhoever tells the best story wins$93727330 997 $aUNINA LEADER 01386nam0 22003251i 450 001 UON00228940 005 20231205103451.613 100 $a20030730d1964 |0itac50 ba 101 $afre 102 $aFR 105 $a|||| ||||| 200 1 $aˆLa ‰ modalité du jugement$fLéon Brunschvicg 205 $a3. ed 210 $aParis$cPresses Universitaires de France$d1964 215 $aXI, 286 p.$d23 cm 410 1$1001UON00025271$12001 $aBibliothèque de Philosophie Contemporaine$ffondée par Félix Alcan$1210 $aParis$cPresses Universitaires de France$d19..- v. ; cm 423 1$1001UON00371348$12001 $aˆLa ‰ vertu métaphisique du syllogisme selon Aristote$fthèse latine traduite par Yvon Belaval 606 $aAristotele$xMetafisica$3UONC035979$2FI 606 $aLogica$3UONC024361$2FI 620 $aFR$dParis$3UONL002984 676 $a160$cLogica$v21 700 1$aBrunschvicg$bLéon$3UONV138809$00 702 1$aBELAVAL$bYvon$3UONV028380 712 $aPresses Universitaires de France$3UONV245970$4650 801 $aIT$bSOL$c20251017$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00228940 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI FS 00345 $eSI SF 460 5 996 $aModalité du jugement$9184107 997 $aUNIOR