LEADER 03217nam 2200625Ia 450 001 9910782364003321 005 20200520144314.0 010 $a3-8349-8146-X 024 7 $a10.1007/978-3-8349-8146-2 035 $a(CKB)1000000000545998 035 $a(EBL)747565 035 $a(OCoLC)828800115 035 $a(SSID)ssj0000630946 035 $a(PQKBManifestationID)11430100 035 $a(PQKBTitleCode)TC0000630946 035 $a(PQKBWorkID)10590452 035 $a(PQKB)11652120 035 $a(DE-He213)978-3-8349-8146-2 035 $a(MiAaPQ)EBC747565 035 $a(Au-PeEL)EBL747565 035 $a(CaPaEBR)ebr10266964 035 $a(PPN)132862247 035 $a(EXLCZ)991000000000545998 100 $a20090316d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSourcing of services$b[electronic resource] $einternational aspects and complex categories /$fLydia Bals. With a foreword by Christopher Jahns 205 $a1st ed. 210 $aWiesbaden $cGabler$d2008 215 $a1 online resource (128 p.) 225 1 $aEinkauf, Logistik und Supply Chain Management 300 $aDescription based upon print version of record. 311 $a3-8349-1190-9 320 $aIncludes bibliographical references (p. [101]-117). 327 $aOffshoring: Dimensions and Diffusion of a New Business Concept -- Barriers of Purchasing Involvement in Marketing Service Procurement -- A Theoretical Approach to Problems in Buying Agency Services. 330 $aCompanies are increasingly sourcing services from third party providers on a global level. Nevertheless, the academic research on phenomena such as offshoring, international purchasing and the sourcing of certain specific categories is still scarce. Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, the author seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. The case study illustrates that the measures taken against an initially problematic situation in the purchase of advertising agency services correspond with the theoretically identified solution mechanisms. 410 0$aEinkauf, Logistik und Supply Chain Management 606 $aContracting out 606 $aOffshore outsourcing 606 $aInternational business enterprises$xManagement 615 0$aContracting out. 615 0$aOffshore outsourcing. 615 0$aInternational business enterprises$xManagement. 676 $a658.4058 700 $aBals$b Lydia$01526250 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910782364003321 996 $aSourcing of services$93768162 997 $aUNINA LEADER 01138nam0 22002651i 450 001 UON00226553 005 20231205103439.515 010 $a88-243-0992- 100 $a20030730d1992 |0itac50 ba 101 $aita 102 $aIT 105 $a|||| ||||| 200 1 $a Giustizia e polizia$fGiorgia Alessi 210 $aNapoli$cJovene$d1992. v. ; XIV$d223 p. ; 21 cm. I: Il controllo di una capitale$cNapoli$d1779-1803. 410 1$1001UON00274080$12001 $aStoria e diritto. Studi$v31 606 $aNapoli$xStoria sociale$xSec. 18.-19.$3UONC038637$2FI 620 $aIT$dNapoli$3UONL000012 700 1$aALESSI$bGiorgia$3UONV137170$0157263 712 $aJovene$3UONV252044$4650 801 $aIT$bSOL$c20250207$gRICA 912 $aUON00226553 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI EUR C A 0708 $eSI SC 36345 5 0708 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI TEORIA POL0281 1 $eSI FP 11051 5 1 996 $aGiustizia e polizia$9148020 997 $aUNIOR