LEADER 01291nam0 22003011i 450 001 UON00194381 005 20231205103228.43 010 $a04-15-07573-4 100 $a20030730d1993 |0itac50 ba 101 $aeng 102 $aGB 105 $a|||| ||||| 200 1 $aˆThe ‰ rise and fall of mass marketing$fEdited by Richard S. Tedlow and Geoffrey Jones 210 $aLondon$aNew York$cRoutledge$d1993. XII$d239 p. ; 22 cm. 410 1$1001UON00173025$12001 $a Comparative and International Business Series. Modern Histories$fEdited by Geoffrey Jones and Mira Wilkins$1210 $aLondon$aNew York$cRoutledge. 606 $aSTORIA ECONOMICA$xSec. 20.$3UONC037895$2FI 620 $aUS$dNew York$3UONL000050 620 $aGB$dLondon$3UONL003044 676 $a330.09$cEconomia. Storia$v21 702 1$aJONES$bGeoffrey$3UONV022372 702 1$aTEDLOW$bRichard S.$3UONV115198 712 $aRoutledge$3UONV248939$4650 801 $aIT$bSOL$c20240220$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00194381 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI III STORIAEUR D A 1992 $eSI SC 29681 5 1992 996 $aRise and fall of mass marketing$9418454 997 $aUNIOR