LEADER 00953nac# 22002291i 450 001 UON00176278 005 20231205103114.91 100 $a20030730f |0itac50 ba 102 $aNL 105 $a|||| ||||| 110 $ab|||||||||| 200 1 $aText$estudies in comparative literature 210 $aAmsterdam$aAtlanta$cRodopi 463 1$1001UON00225571$12001 $aˆThe ‰pure language of the heart$esentimentalism in the Netherlands, 1775-1800$fAnnemieke Meijer$1210 $aAmsterdam$aAtlanta$cRodopi$d1998$1215 $a197 p.$d23 cm$v14 463 1$1001UON00267831$12001 $aRebound$ethe American poetry book$fedited by Michael Hinds and Stephen Matterson$1210 $aAmsterdam$aNew York$cRodopi$d2004$1215 $a208 p.$d22 cm$v44 620 $aNL$dAmsterdam$3UONL001817 620 $aUS$dAtlanta (Georgia)$3UONL003501 712 $aRodopi$3UONV253894$4650 801 $aIT$bSOL$c20240220$gRICA 912 $aUON00176278 996 $aText$9649997 997 $aUNIOR LEADER 04749nam 22006134a 450 001 9910959211603321 005 20200520144314.0 010 $a9781429476430 010 $a1429476435 010 $a9781567509649 010 $a1567509649 035 $a(CKB)1000000000006546 035 $a(OCoLC)55664204 035 $a(CaPaEBR)ebrary10017903 035 $a(SSID)ssj0000283303 035 $a(PQKBManifestationID)11233602 035 $a(PQKBTitleCode)TC0000283303 035 $a(PQKBWorkID)10247321 035 $a(PQKB)10360051 035 $a(MiAaPQ)EBC3000574 035 $a(Au-PeEL)EBL3000574 035 $a(CaPaEBR)ebr10017903 035 $a(OCoLC)923555995 035 $a(Perlego)4203594 035 $a(EXLCZ)991000000000006546 100 $a20000222d2001 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aQualitative research in intelligence and marketing $ethe new strategic convergence /$fAlf H. Walle III 205 $a1st ed. 210 $aWestport, Conn. $cQuorum Books$d2001 215 $a1 online resource (261 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9781567203660 311 08$a1567203663 320 $aIncludes bibliographical references and index. 327 $aIntro -- Preface -- Acknowledgments -- 1. Introduction -- I. Parallels, Agendas, and Options -- 2. Competitive Intelligence as Qualitative Alternative -- 3. Marketing Research: Merging with Another Qualitative Tradition -- II. Competitive Intelligence and Cross-Disciplinary Tools -- 4. Justifying Qualitative Methods -- 5. The Qualitative Espionage Model -- 6. Competitive Intelligence, the Planning Process, and Marketing -- 7. The Process of Intelligence -- 8. The Qualitative Social Sciences and Competitive Intelligence -- 9. The Humanities and Competitive Intelligence -- 10. Culture at a Distance: A Lesson from World War II -- III. Operationalizing the Social Sciences and the Humanities -- 11. Competitive Intelligence at a Distance: Learning from World War II -- 12. The Qualitative Audit -- Epilogue: The 10 Percent Edge -- Appendix 1: The Use and Abuse of Warfare and Sports Analogies -- Appendix 2: The ''Care and Feeding'' of Humanists -- Index. 330 8 $aAlthough competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Walle shows that by merging their strategies in relevant ways, both fields grow even more robust and responsive to the needs of business clients and decision makers. Written by a noted humanist/social scientist with a wide ranging background in competitive intelligence and marketing research, this book can be viewed as a breakthrough. It is the first book to juxtapose, compare, and integrate the qualitative methods of marketing research with those of competitive intelligence. Among its many important features is a discussion of how to conduct a qualitative audit that assesses the degree to which an organization is able to take full advantage of qualitative analytic techniques. Walle reminds us that the qualitative social sciences and humanities have a strong tradition within intelligence, one that dates back to World War II. Although innovations from the qualitative social sciences and humanities were developed 50 years ago, they were allowed to atrophy as the principle researchers of the time re-entered civilian life. Walle updates and revives them, and shows readers how to do it themselves for their own business purposes. The book reintroduces the World War II-era culture at a distance method that applied qualitative social sciences and humanities to intelligence, but updates them in terms of advances that have taken place since then. It also provides useful means to merge competitive intelligence and contemporary marketing research in ways that will result in collaboration and mutual understanding. Finally, Walle provides an appendix that discusses how to recruit and motivate researchers, whose training comes out of the humanities but whose contributions to business will prove of exceptional value. This is an important new resource for marketing practitioners and graduate level students and their teachers. 606 $aBusiness intelligence 606 $aMarketing research 615 0$aBusiness intelligence. 615 0$aMarketing research. 676 $a658.4/7 700 $aWalle$b Alf H$0887725 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910959211603321 996 $aQualitative research in intelligence and marketing$94364807 997 $aUNINA