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010   $a9786613176585
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035   $a(PQKBTitleCode)TC0000542321
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035   $a(MiAaPQ)EBC697702
035   $a(CaSebORM)9781118093382
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100   $a20110322d2011      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe value of business analytics $eidentifying the path to profitability /$fEvan Stubbs
205   $a1st edition
210   $aHoboken, N.J. $cWiley$d2011
215   $a1 online resource (338 p.)
225 1 $aWiley & SAS business series
300   $aDescription based upon print version of record.
311 08$a9781118093382 
311 08$a1118093380 
311 08$a9781118012390 
311 08$a1118012399 
320   $aIncludes bibliographical references and index.
327   $aThe Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index
330   $a"Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program Reveals how to communicate the value of a project once it's done Presents an integrated framework for communicating the value of business analytics Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--$cProvided by publisher.
410  0$aWiley and SAS business series.
606   $aBusiness planning
606   $aStrategic planning
606   $aDecision making
606   $aIndustrial management$xStatistical methods
615  0$aBusiness planning.
615  0$aStrategic planning.
615  0$aDecision making.
615  0$aIndustrial management$xStatistical methods.
676   $a658.4/01
686   $aBUS000000$2bisacsh
700   $aStubbs$b Evan$0872422
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9911019664603321
996   $aThe value of business analytics$94417517
997   $aUNINA