LEADER 00961nam0-22003131i-450- 001 990003798010403321 005 20061023114536.0 010 $a0-300-06758-5 035 $a000379801 035 $aFED01000379801 035 $a(Aleph)000379801FED01 035 $a000379801 100 $a20030910d1996----km-y0itay50------ba 101 0 $aita 105 $ay-------001yy 200 1 $aDeath of the Guilds$eProfessions, States, and the Advance of Capitalism, 1930 to the Present$fElliott A. Krause 210 $aNew Haven$cYale University Press$dc1996 215 $axiv, 305 p.$d24 cm 300 $a- Contiene riferimenti bibl. e indice analitico. - 610 0 $aPROFESSIONI$aAspetti sociali 676 $a305.553 700 1$aKrause,$bElliott A.$0144268 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990003798010403321 952 $a305.553 KRA 1$b6664$fBFS 959 $aBFS 996 $aDeath of the Guilds$9506579 997 $aUNINA LEADER 03721nam 2200493 450 001 9910598151603321 005 20230328071521.0 035 $a(CKB)4920000001372515 035 $a(NjHacI)994920000001372515 035 $a(OCoLC)1268150114 035 $a(EXLCZ)994920000001372515 100 $a20230328d2021 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aGreen Persuasion $eAdvertising, Voluntarism, and America's Public Lands /$fJeffrey K. Stine 210 1$aWashington, D.C. :$cSmithsonian Scholarly Press,$d2021. 215 $a1 online resource (xi, 237 pages) $cillustrations 225 1 $aA Smithsonian contribution to knowledge 311 $a1-944466-45-2 320 $aIncludes bibliographical references (pages 191- 227) and index. 327 $aThe rise of public service advertising -- Keep America beautiful -- Voluntarism in American history and culture -- Ronald Reagan's environmental record -- Take Pride in America -- Take Pride's political constituencies -- George H. W. Bush and A Thousand Points of Light -- George W. Bush and Take Pride's Revival. 330 $a"Offers a history of Take Pride in America, a program launched during the Reagan administration to encourage citizens to assume greater responsibility for the care of public lands through voluntary efforts. Working with the Interior Department, the Advertising Council promoted the new initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett, Jr. The program continued as part of President George H. W. Bush's Thousand Points of Light initiative. Although the Clinton administration mothballed Take Pride, it reemerged during George W. Bush's presidency and continued as a modest effort through President Obama's two terms. The book begins by surveying the role of advertising in American society, paying particular attention to the development of the Ad Council and its public service campaigns on environmental causes, such as the Smokey Bear fire prevention campaign and the "Crying Indian" Keep America Beautiful campaign. It then examines the pervasive role of voluntarism over time and the changing nature of environmental politics, notably the diminishment of the bipartisan nature of environmental policy after 1980. These themes came together in the Take Pride in America initiative, which the Reagan administration had devised as a means to blunt the heated criticism of its environmental record. 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