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200 10$aConsumer behaviour and analytics /$fAndrew Smith
210  1$aLondon ;$aNew York, New York :$cRoutledge,$d[2020]
210  4$d©2020
215   $a1 online resource (217 pages)
311   $a1-138-59264-1 
320   $aIncludes bibliographical references and index.
327   $aAn introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
606   $aConsumer behavior
606   $aMarketing$xData processing
615  0$aConsumer behavior.
615  0$aMarketing$xData processing.
676   $a658.8342
700   $aSmith$b Andrew$f1967 March 27-$01547323
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996   $aConsumer behaviour and analytics$93803623
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