LEADER 00756nam0-22002771i-450- 001 990006769170403321 005 20001010 035 $a000676917 035 $aFED01000676917 035 $a(Aleph)000676917FED01 035 $a000676917 100 $a20001010d--------km-y0itay50------ba 101 0 $aita 105 $ay-------001yy 200 1 $aPractice tests for first certificate English$fKathy Gude 210 $aEdinburgh$cNelson$d1989. 215 $a64 p. ill. 24 cm 700 1$aGude,$bKathy$0251058 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990006769170403321 952 $aXV IB 277$b19145$fFSPBC 959 $aFSPBC 996 $aPractice tests for first certificate English$9631019 997 $aUNINA DB $aGEN01 LEADER 01130nam0 22002771i 450 001 UON00058742 005 20231205102257.793 100 $a20020107d1975 |0itac50 ba 101 $aeng 102 $aGB 105 $a|||| 1|||| 200 1 $aRobber noblemen. A study of the Political systemof the Sikh Jats$fJoyce Pettigrew 210 $aLondon$cRoutledge & Kegan$d1975 215 $aXXIII, 272, 15 p.$d22 cm 606 $aSikkhismo$3UONC001257$2FI 620 $aGB$dLondon$3UONL003044 686 $aSI V B$cSUBCONT. 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A study of the Political systemof the Sikh Jats$91168488 997 $aUNIOR LEADER 04801nam 22006495 450 001 9910483804803321 005 20251113202911.0 010 $a9783030659233 010 $a3030659232 024 7 $a10.1007/978-3-030-65923-3 035 $a(CKB)4100000011763254 035 $a(MiAaPQ)EBC6478508 035 $a(PPN)253862000 035 $a(DE-He213)978-3-030-65923-3 035 $a(EXLCZ)994100000011763254 100 $a20210212d2021 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOnline Impulse Buying and Cognitive Dissonance $eExamining the Effect of Mood on Consumer Behaviour /$fby Giovanni Mattia, Alessio Di Leo, Ludovica Principato 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021. 215 $a1 online resource 225 1 $aPalgrave Pivot 311 08$a9783030659226 311 08$a3030659224 320 $aIncludes bibliographical references. 327 $a1. Introduction -- 2. The impulse buying -- 3. The cognitive dissonance -- 4. The affect state -- 5. Measuring the constructs of impulse buying, cognitive dissonance and affect state -- 6. On-line consumer behavior and technology acceptance models -- 7. Drivers for on-line impulse purchases of highly symbolic products -- 8. Pc-based versus mobile-based on-line shopping -- 9. Millennials and on-line shopping: the case of smartphones -- 10. The study. . 330 $aConsumers? beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships. Giovanni Mattia is Associate Professor at Roma Tre University (Rome, Italy), Department of Business Studies, where he currently teaches Consumer Behavior and Marketing Research. His research streams mainly concentrate on consumer behavior and sustainable consumptions. He has been principal investigator of several research projects. Alessio Di Leo is a Ph.D. Researcher in Marketing at La Sapienza University (Rome, Italy). His research interests refer to the following domains: sustainability issues, consumerbehavior, and customer experience in the fields of agri-food and luxury sectors. Ludovica Principato is Researcher of Marketing and Sustainability at Roma Tre University (Rome, Italy), Department of Business Studies. Her research interests lay on consumer behavior and food waste. In 2013-2014 she was part of the Psychology of Eating and Consumer Health laboratory at the Harvard School of Public Health. 410 0$aPalgrave pivot. 606 $aTelemarketing 606 $aInternet marketing 606 $aCustomer relations$xManagement 606 $aConsumer behavior 606 $aDigital Marketing 606 $aCustomer Relationship Management 606 $aConsumer Behavior 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aCustomer relations$xManagement. 615 0$aConsumer behavior. 615 14$aDigital Marketing. 615 24$aCustomer Relationship Management. 615 24$aConsumer Behavior. 676 $a658.8342 700 $aMattia$b Giovanni$0479410 702 $aDi Leo$b Alessio 702 $aPrincipato$b Ludovica 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910483804803321 996 $aOnline impulse buying and cognitive dissonance$92812838 997 $aUNINA