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010   $a9786611127022
010   $a0-8144-2890-8
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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
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183   $acr
200 10$aBranding unbound$b[electronic resource] $ethe future of advertising, sales, and the brand experience in the wireless age /$fRick Mathieson
210   $aNew York $cAMACOM$dc2005
215   $a1 online resource (255 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-7287-7 
320   $aIncludes bibliographical references (p. [213]-227) and index.
327   $aPreliminaries; Contents; Introduction; The Rise of mBranding; Reach Out & Sell Someone; Christopher Locke; Dialing for Dollars: M-Commerce Puts Sales in Motion; A Moving Experience; The Wireless Point of Persuasion; Service with a Stylus; No Wires, New Rules; Marketing 2020; Notes; Acknowledgments; Index
330   $aUsing wireless technology to create a new kind of brand relationship with customers.
606   $aMobile commerce
606   $aProduct management
615  0$aMobile commerce.
615  0$aProduct management.
676   $a658.8/72
700   $aMathieson$b Rick$0626542
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801  1$bMiAaPQ
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906   $aBOOK
912   $a9910783449803321
996   $aBranding unbound$93700994
997   $aUNINA

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463  1$1001UON00036433$12001 $aFeng-Shui in Architektur und Landschaftsgestaltung$fSarah Rossbach$gAus dem Amerikanischen von P. Hubner$1210  $aMunchen$cKnaur$dcopyr.1994 269 p. ; 19 cm
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