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181   $ctxt
182   $cc
183   $acr
200 00$aEthics in public relations$b[electronic resource] $eresponsible advocacy /$feditors, Kathy Fitzpatrick, Carolyn Bronstein
210   $aLondon $cSAGE$dc2006
215   $a1 online resource (257 p.)
300   $aDescription based upon print version of record.
311   $a1-4522-0420-9 
311   $a1-4129-1797-2 
320   $aIncludes bibliographical references (p. 191-226) and index.
327   $aCover; Contents; Acknowledgments; Introduction: Toward a Definitional Framework for Responsible Advocacy; Chapter 1 - Baselines for Ethical Advocacy in the ""Marketplace of Ideas""; Chapter 2 - Responsibility and Accountability; Chapter 3 - The Ethics of Communicating With and About Difference in a Changing Society; Chapter 4 - Negotiating Relationships With Activist Publics; Chapter 5 - Responsible Advocacy for Nonprofit Organizations; Chapter 6 - Truth and Transparency; Chapter 7 - Responsible Online Communication; Chapter 8 - Responsible Advocacy Through Strategic Risk Communication
327   $aChapter 9 - The Ethics of Public DiplomacyChapter 10 - Advocacy Across Borders; Chapter Notes; Index; About the Contributors
330 8 $aExploring the ethical dimensions of public relations' advocacy role, this book addresses a range of theoretic and practical concerns, illustrating the scope and complexity of responsible advocacy in 21st Century public relations. It also focuses on the affirmative aspects of ethical practices.
606   $aPublic relations$xMoral and ethical aspects
606   $aBusiness ethics
608   $aElectronic books.
615  0$aPublic relations$xMoral and ethical aspects.
615  0$aBusiness ethics.
676   $a174.96592
676   $a659.2
701   $aFitzpatrick$b Kathy$f1958-$01057046
701   $aBronstein$b Carolyn$0853447
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910478871203321
996   $aEthics in public relations$92491879
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