LEADER 03811nam 2200613 450 001 9910820476603321 005 20230126212054.0 010 $a1-60649-925-4 035 $a(CKB)3710000000342243 035 $a(EBL)1934295 035 $a(OCoLC)902646029 035 $a(CaBNVSL)swl00404651 035 $a(Au-PeEL)EBL1934295 035 $a(CaPaEBR)ebr11011865 035 $a(CaONFJC)MIL716222 035 $a(OCoLC)902956677 035 $a(CaSebORM)9781606499245 035 $a(MiAaPQ)EBC1934295 035 $a(EXLCZ)993710000000342243 100 $a20150129d2015 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aDigital marketing management $ea handbook for the current (or future) CEO /$fDebra Zahay 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (168 p.) 225 1 $aDigital and social media marketing and advertising collection,$x2333-8830 300 $aDescription based upon print version of record. 311 $a1-60649-924-6 320 $aIncludes bibliographical references and index. 327 $aFoundations -- 1. How did we get here? Definitions and background -- 2. Strategic thought as it relates to digital marketing -- 3. Website design -- Delivery -- 4. Search engine marketing -- 5. E-mail marketing -- 6. Social media and mobile marketing -- Context -- 7. Customer relationship management (CRM) and the role of leadership in digital marketing -- 8. Legal issues: data privacy, security, and intellectual property -- 9. The customer database and analytics -- 10. Concluding thoughts -- Appendix. Digital marketing plan outline -- Index. 330 3 $aThis book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your website so that they can be found in search. The next step is to use the other delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy. I discuss how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful. After creating a database with high-quality data, I then briefly discuss the use of analytics in digital marketing. After reading this book, the reader should have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology. 410 0$aDigital and social media marketing and advertising collection.$x2333-8830 606 $aInternet marketing 610 $aDigital Marketing 610 $aSearch Engine Marketing 610 $aE-mail Marketing 610 $aSocial Media Marketing 610 $aData Quality 610 $aDatabase Management 610 $aData analytics 615 0$aInternet marketing. 676 $a658.872 700 $aZahay$b Debra L.$01689729 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820476603321 996 $aDigital marketing management$94065007 997 $aUNINA LEADER 01617nam0 22003371i 450 001 UON00013773 005 20231205101944.936 010 $a34-960019-1-7 100 $a20020107d1982 |0itac50 ba 101 $aeng 102 $aDE 105 $a|||| 1|||| 200 1 $aParthian sites in Hyrcania$eThe Gurgan plain$fby M.Y. Kiani 210 $aBerlin$cReimer$d1982 215 $a78 p., 41 p. di tav.$cill.$d26 cm$e14 c. topogr. 410 1$1001UON00013013$12001 $aArchaologische Mitteilungen aus Iran. Erganzungsbande$v9 606 $aArcheologia$xIran$xPeriodo Partico$3UONC005007$2FI 606 $aArcheologia$xIran$xSiti$xGorgan$3UONC006024$2FI 620 $aDE$dBerlin$3UONL003157 686 $aIR X C$cIRAN ANTICO - ARCHEOLOGIA - MONOGRAFIE (MONUMENTI SITI AREE)$2A 700 1$aKIANI$bMohammad Yusef$3UONV006434$0638623 712 $aDietrich *Reimer$3UONV258022$4650 801 $aIT$bSOL$c20250418$gRICA 912 $aUON00013773 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI DOPPI IR X C 015 $eSI SA 40717 7 015 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI IR X C 015 $eSI SA 34437 7 015 966 $aARCHEOLOGIA PARTICA$zArcheologia - Iran - Periodo Partico$3UONC006023 966 $aCERAMICA - IRAN - PERIODO PARTICO$yArcheologia - Iran - Periodo Partico$3UONC006323 966 $aPARTI$yArcheologia - Iran - Periodo Partico$3UONC005672 996 $aParthian sites in Hyrcania$91180159 997 $aUNIOR LEADER 01198nam0 22002891i 450 001 UON00408458 005 20231205104729.622 100 $a20120417f |0itac50 ba 101 $aeng 102 $aSU 105 $a|||| 1|||| 200 1 $aˆA ‰short Russian reference grammar with a chapter on pronunciation$fI. M. Pulkina$gedited by P. S. Kuznetsov 205 $a2. ed 210 $aMoscow$cProgress Publishers$d[s.d.]. - 350 p. ; 21 cm 215 $aTit. or.$cKratkij spravocnik po russkoj grammatike. 606 $aLingua russa$xGrammatica$3UONC038665$2FI 620 $aRU$dMoskva$3UONL003152 676 $a491.7$cLINGUA RUSSA$v21 700 1$aPUL'KINA$bIl'za Maksimilianova$3UONV068355$0665603 702 1$aKUZNECOV$bPetr Savvi?$3UONV202346 712 $aProgress$3UONV273212$4650 801 $aIT$bSOL$c20250502$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00408458 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI FL 35 0198 $eSI SL 1350 5 0198 $sBuono 996 $aShort Russian reference grammar with a chapter on pronunciation$91552374 997 $aUNIOR