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100   $a20081024d2009      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe rhetorical nature of XML /$fJ. D. Applen, Rudy McDaniel
205   $a1st ed.
210   $aNew York $cRoutledge$d2009
215   $a1 online resource (404 p.)
300   $aDescription based upon print version of record.
311 08$a0-8058-6180-7 
311 08$a0-8058-6179-3 
327   $aBook Cover; Title; Copyright; Contents; Illustrations; Preface; Acknowledgments; Abbreviations; Introduction: XML, Knowledge Management, and Rhetoric; 1 Knowledge Management and Society: Evaluating the Convergence of Knowledge and Technology; 2 Introduction to XML: A Primer on the eXtensible Markup Language; 3 Semantics and Classification Systems: Single Sourcing and Methods for Knowledge Managers; 4 The Visual Rhetoric of XML: Using CSS and XSL to Format and Display XML Projects; 5 Advanced Concepts in XML: Namespaces, Schemas, XLink, XPath, XPointer, DITA, and DocBook
327   $a6 Focused Implementations: Using PHP to Design Custom Parsers for XML Projects7 XML and Your Career: XML and Knowledge Management at Work in Interdisciplinary Contexts; Appendix A: ACHRE-Executive Summary; Appendix B: RAX Form; Appendix C: Source Code for CMS; Appendix D: Source Code for Single Sourcing Demonstration; Copyright Credits; Index
330   $aThe Rhetorical Nature of XML is the first volume to combine rhetoric, XML, and knowledge management in a substantive manner. It serves as a primer on XML and XML-related technologies, illustrating how the naming of XML elements can be understood as a rhetorical act, and detailing the essentials of knowledge management practices that illustrate the need for intelligently conceived databases in organizations.  Authors J.D. Applen and Rudy McDaniel explain how technical knowledge and rhetorical knowledge are symbiotic assets in the modern information economy, emphasizing that skilled 
606   $aXML (Document markup language)
606   $aRhetoric
606   $aCommunication of technical information
615  0$aXML (Document markup language)
615  0$aRhetoric.
615  0$aCommunication of technical information.
676   $a006.7/4
676   $a006.74
676   $a610.1/4
700   $aApplen$b J. D
701   $aMcDaniel$b Rudy
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801  1$bMiAaPQ
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906   $aBOOK
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