LEADER 01749cam0-2200517---450- 001 990000076860203316 005 20000302 010 $a88-464-1261-3 035 $a0007686 035 $aUSA010007686 035 $a(ALEPH)000007686USA01 035 $a0007686 100 $a20000302d1999 ||||||t0itay0103----ba 101 $aita 102 $aIT 105 $a|||||||||$a 200 $aCome preparare e attuare un piano di marketing$euna guida per i titolari di piccole imprese, i consulenti, i professionisti$fRichard F. Gerson 210 $aMilano$cF. Angeli$d[1999]. 215 $a107 p.$cill.$d22 cm 225 $a50 minuti$v96. 300 $aTrad. di Romano Gasperoni 410 0$a12001$a$1001CFI0228974$12001$a50 minuti$v96. 454 $1009CFI0461142$12001$aWriting andimplementing a marketing plan$17001$aGerson$b, Richard F.$3CFIV138326$91492085 676 $a658.8$v21$9GESTIONE DELLA DISTRIBUZIONE(MARKETING) DI BENI E SERVIZI 700 1$aGERSON$b, Richard F.$089648 801 $aIT$bSALBC$gISBD 912 $a990000076860203316 951 $aIRA 6 316$b149606 L.M.$cIRA 6$d00008795 959 $aBK 979 $c20000914$lUSA01$h1735 979 $c20000919$lUSA01$h1048 979 $c20000919$lUSA01$h1521 979 $c20001019$lUSA01$h1056 979 $c20001019$lUSA01$h1453 979 $c20001019$lUSA01$h1501 979 $c20001019$lUSA01$h1538 979 $c20001024$lUSA01$h1514 979 $c20001027$lUSA01$h1523 979 $c20001110$lUSA01$h1710 979 $c20001124$lUSA01$h1208 979 $c20020403$lUSA01$h1615 979 $aPATRY$b90$c20040406$lUSA01$h1606 996 $aWriting andimplementing a marketing plan$91492085 997 $aUNISA DB $aUSA01 SYS ID$a7686 LEADER 04773nam 2200697 a 450 001 9911094714403321 005 20251017110113.0 010 $a9786613213402 010 $a9780309224819 010 $a0309224810 010 $a9781283213400 010 $a1283213400 010 $a9780309187718 010 $a0309187710 035 $a(CKB)2550000000043057 035 $a(EBL)3378795 035 $a(SSID)ssj0000534947 035 $a(PQKBManifestationID)11331217 035 $a(PQKBTitleCode)TC0000534947 035 $a(PQKBWorkID)10518666 035 $a(PQKB)10305016 035 $a(MiAaPQ)EBC3378795 035 $a(Au-PeEL)EBL3378795 035 $a(CaPaEBR)ebr10488613 035 $a(CaONFJC)MIL321340 035 $a(OCoLC)923283566 035 $a(Perlego)4740507 035 $a(DNLM)1583975 035 $a(EXLCZ)992550000000043057 100 $a20110827d2011 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aChemistry in primetime and online $ecommunicating chemistry in informal environments : workshop summary /$fTina Masciangioli, rapporteur ; Chemical Sciences Roundtable, Board on Chemical Sciences and Technology, Division on Earth and Life Studies, National Research Council of the National Academies 205 $a1st ed. 210 $aWashington, D.C. $cNational Academies Press$d2011 215 $a1 online resource (102 p.) 300 $aDescription based upon print version of record. 311 08$a9780309187701 311 08$a0309187702 320 $aIncludes bibliographical references. 327 $a""Front Matter""; ""Preface""; ""Acknowledgment of Reviewers""; ""Contents""; ""Acronyms""; ""1 Overview""; ""2 Introduction to Informal Learning""; ""3 Chemistry in Print""; ""4 Local Outreach Efforts""; ""5 Chemistry in Museums""; ""6 Chemistry in Video, in Movies, and on the Radio""; ""7 Tools and Techniques""; ""8 Workshop Wrap-up Session""; ""Appendixes""; ""Appendix A: Select References""; ""Appendix B: Workshop Agenda""; ""Appendix C: Biographies""; ""Appendix D: Workshop Attendees""; ""Appendix E: Origin of and Information on the Chemical Sciences Roundtable"" 330 $a"It is critical that we increase public knowledge and understanding of science and technology issues through formal and informal learning for the United States to maintain its competitive edge in today's global economy. Since most Americans learn about science outside of school, we must take advantage of opportunities to present chemistry content on television, the Internet, in museums, and in other informal educational settings. In May 2010, the National Academies' Chemical Sciences Roundtable held a workshop to examine how the public obtains scientific information informally and to discuss methods that chemists can use to improve and expand efforts to reach a general, nontechnical audience. Workshop participants included chemical practitioners (e.g., graduate students, postdocs, professors, administrators); experts on informal learning; public and private funding organizations; science writers, bloggers, publishers, and university communications officers; and television and Internet content producers. Chemistry in primetime and online is a factual summary of what occurred in that workshop. Chemistry in primetime and online examines science content, especially chemistry, in various informal educational settings. It explores means of measuring recognition and retention of the information presented in various media formats and settings. Although the report does not provide any conclusions or recommendations about needs and future directions, it does discuss the need for chemists to connect more with professional writers, artists, or videographers, who know how to communicate with and interest general audiences. It also emphasizes the importance of formal education in setting the stage for informal interactions with chemistry and chemists."--Publisher's description. 606 $aChemistry$xComputer network resources 606 $aChemistry$xElectronic information resources 615 0$aChemistry$xComputer network resources. 615 0$aChemistry$xElectronic information resources. 676 $a540.14 701 $aMasciangioli$b Tina$01958165 712 02$aNational Research Council (U.S.).$bChemical Sciences Roundtable. 712 02$aNational Research Council (U.S.).$bBoard on Chemical Sciences and Technology. 712 02$aNational Research Council (U.S.).$bDivision on Earth and Life Studies. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911094714403321 996 $aChemistry in primetime and online$94726747 997 $aUNINA