LEADER 01630nas 2200505- 450 001 9910220518603321 005 20230123213018.0 011 $a2443-2121 035 $a(OCoLC)1014193902 035 $a(CKB)4100000000593548 035 $a(CONSER)--2018252585 035 $a(EXLCZ)994100000000593548 100 $a20171108a20119999 --- - 101 0 $aind 135 $aurmn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aJurnal ekonomi, bisnis & entrepreneurship 210 1$aBandung, Indonesia :$cPusat Penelitian Dan Pengabdian Masyarakat (P3M), STIE Pasundan,$d2011- 215 $a1 online resource 300 $aRefereed/Peer-reviewed 311 08$a2443-0633 517 1 $aJurnal ekonomi, bisnis dan entrepreneurship 517 1 $aJEBE 531 0 $aJ. Ekon, Bisnis Entrep. 606 $aEconomics$zIndonesia$vPeriodicals 606 $aEntrepreneurship$zIndonesia$vPeriodicals 606 $aBusiness$vPeriodicals 606 $aBusiness$2fast$3(OCoLC)fst00842262 606 $aEconomics$2fast$3(OCoLC)fst00902116 606 $aEntrepreneurship$2fast$3(OCoLC)fst00912787 607 $aIndonesia$2fast 608 $aPeriodicals.$2fast 615 0$aEconomics 615 0$aEntrepreneurship 615 0$aBusiness 615 7$aBusiness. 615 7$aEconomics. 615 7$aEntrepreneurship. 712 02$aSekolah Tinggi Ilmu Ekonomi Pasundan.$bPusat Penelitian Dan Pengabdian Masyarakat, 906 $aJOURNAL 912 $a9910220518603321 996 $aJurnal ekonomi, bisnis & entrepreneurship$92579536 997 $aUNINA LEADER 03352nam 22006375 450 001 9911049215203321 005 20260102123046.0 010 $a3-658-49114-0 024 7 $a10.1007/978-3-658-49114-7 035 $a(CKB)44770142700041 035 $a(MiAaPQ)EBC32471056 035 $a(Au-PeEL)EBL32471056 035 $a(DE-He213)978-3-658-49114-7 035 $a(EXLCZ)9944770142700041 100 $a20260102d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Advertising Research XV $eMoving Forward, Looking Back: Advertising in the Advent of AI /$fedited by Christina Boutsouki, Leonidas Hatzithomas, Anastasios Panopoulos, Martin K.J. Waiguny 205 $a1st ed. 2025. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2025. 215 $a1 online resource (359 pages) 225 1 $aEuropean Advertising Academy,$x2626-0336 311 08$a3-658-49113-2 327 $aArtificial Intelligence in Advertising -- Social Media, Influencers and Storytelling -- Digital Consumer Behavior and Shopping -- Corporate Social Responsibility (CSR) and Ethics -- Advertising and Consumer Psychology. 330 $aThe fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management. The Editors Christina Boutsouki is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing. Leonidas Hatzithomas is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science. Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university. . 410 0$aEuropean Advertising Academy,$x2626-0336 606 $aTelemarketing 606 $aInternet marketing 606 $aAdvertising 606 $aMarketing research 606 $aBusiness intelligence 606 $aDigital Marketing 606 $aAdvertising 606 $aMarket Research and Competitive Intelligence 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aAdvertising. 615 0$aMarketing research. 615 0$aBusiness intelligence. 615 14$aDigital Marketing. 615 24$aAdvertising. 615 24$aMarket Research and Competitive Intelligence. 676 $a658.872 676 $a659.144 700 $aBoutsouki$b Christina$01886367 701 $aBoutsouki$01886368 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911049215203321 996 $aAdvances in Advertising Research XV$94521880 997 $aUNINA