LEADER 02255nam 2200553Ia 450 001 9910494594603321 005 20170815165945.0 010 $a1-283-59463-3 010 $a9786613907080 010 $a0-335-24615-X 035 $a(CKB)2670000000241897 035 $a(EBL)1069457 035 $a(OCoLC)818847114 035 $a(SSID)ssj0000790832 035 $a(PQKBManifestationID)11510555 035 $a(PQKBTitleCode)TC0000790832 035 $a(PQKBWorkID)10753721 035 $a(PQKB)11195643 035 $a(MiAaPQ)EBC1069457 035 $a(EXLCZ)992670000000241897 100 $a20111102d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDoing your research project in the lifelong learning sector$b[electronic resource] /$fJonathan Tummons, Vicky Duckworth 210 $aMaidenhead, Berkshire $cOpen University Press$d2012 215 $a1 online resource (138 p.) 300 $aDescription based upon print version of record. 311 $a0-335-24614-1 320 $aIncludes bibliographical references and index. 327 $aFront cover; Half title; Title; Copyright; Praise for this book; Dedication; Contents; 1 What is educational research?; 2 Types of practitioner research; 3 Models of research; 4 Asking questions; 5 Research ethics; 6 Gathering data; 7 Making sense of your data; 8 Evaluating your research; 9 Writing up and disseminating research; Index; Adverts; Back cover 330 $aThis book guides student researchers through the different stages of small-scale or practitioner research, a common component of study for students training to work in the lifelong learning sector. The authors look at the entire research journey, from pla 606 $aEducation$xResearch 606 $aEducation 608 $aElectronic books. 615 0$aEducation$xResearch. 615 0$aEducation. 676 $a374.0072 700 $aTummons$b Jonathan$0907265 701 $aDuckworth$b Vicky$0883210 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910494594603321 996 $aDoing your research project in the lifelong learning sector$92488004 997 $aUNINA LEADER 03386nam 22006495 450 001 9911049215203321 005 20260102123046.0 010 $a3-658-49114-0 024 7 $a10.1007/978-3-658-49114-7 035 $a(CKB)44770142700041 035 $a(MiAaPQ)EBC32471056 035 $a(Au-PeEL)EBL32471056 035 $a(DE-He213)978-3-658-49114-7 035 $a(OCoLC)1572198663 035 $a(EXLCZ)9944770142700041 100 $a20260102d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Advertising Research XV $eMoving Forward, Looking Back: Advertising in the Advent of AI /$fedited by Christina Boutsouki, Leonidas Hatzithomas, Anastasios Panopoulos, Martin K.J. Waiguny 205 $a1st ed. 2025. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2025. 215 $a1 online resource (359 pages) 225 1 $aEuropean Advertising Academy,$x2626-0336 311 08$a3-658-49113-2 327 $aArtificial Intelligence in Advertising -- Social Media, Influencers and Storytelling -- Digital Consumer Behavior and Shopping -- Corporate Social Responsibility (CSR) and Ethics -- Advertising and Consumer Psychology. 330 $aThe fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management. The Editors Christina Boutsouki is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing. Leonidas Hatzithomas is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science. Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university. . 410 0$aEuropean Advertising Academy,$x2626-0336 606 $aTelemarketing 606 $aInternet marketing 606 $aAdvertising 606 $aMarketing research 606 $aBusiness intelligence 606 $aDigital Marketing 606 $aAdvertising 606 $aMarket Research and Competitive Intelligence 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aAdvertising. 615 0$aMarketing research. 615 0$aBusiness intelligence. 615 14$aDigital Marketing. 615 24$aAdvertising. 615 24$aMarket Research and Competitive Intelligence. 676 $a658.872 676 $a659.144 700 $aBoutsouki$b Christina$01886367 701 $aBoutsouki$01886368 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911049215203321 996 $aAdvances in Advertising Research XV$94521880 997 $aUNINA