LEADER 04134oam 22008054a 450 001 9911046604203321 005 20230817182212.0 010 $a1-61376-670-X 035 $a(CKB)4100000009273300 035 $a(MiAaPQ)EBC5894431 035 $a(OCoLC)1061869499 035 $a(MdBmJHUP)muse81335 035 $a(EXLCZ)994100000009273300 100 $a20181030d2019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aFood for Dissent$eNatural Foods and the Consumer Counterculture since the 1960s /$fMaria McGrath 210 1$aAmherst :$cUniversity of Massachusetts,$d[2019] 210 3$aBaltimore, Md. :$cProject MUSE,$d2021 210 4$d©[2019] 215 $a1 online resource (xvi, 239 pages) $cillustrations 300 $aRevision of author's thesis (Ph. D.)--Lehigh University. 2006. 311 $a1-62534-421-X 320 $aIncludes bibliographical references and index. 327 $a"More than just cheap cheese" : community, class, and consumerism in countercultural food co-ops -- Recipes for a new world : vegetarian opposition in seventies natural foods cookbooks -- "Organic style" : Rodale Press and mass mediated organics -- Dr. Andrew Weil and the post-sixties promises of food and consciousness -- Natural foods conservatism : from hippie evangelism to whole foods. 330 $aIn the 1960s and early 1970s, countercultural rebels decided that, rather than confront the system, they would create the world they wanted. The natural foods movement grew out of this contrarian spirit. Through a politics of principled shopping, eating, and entrepreneurship, food revolutionaries dissented from corporate capitalism and mainstream America. In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century "food revolution" ascendance, focusing on popular natural foods touchstones--vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism. 606 $aVerbraucherverhalten$2gnd 606 $aProtest$2gnd 606 $aNahrung$2gnd 606 $aLebensmittelverbrauch$2gnd 606 $aGegenkultur$2gnd 606 $aEthik$2gnd 606 $aErnährungsgewohnheit$2gnd 606 $aNatural foods industry$2fast$3(OCoLC)fst01034043 606 $aNatural foods$2fast$3(OCoLC)fst01034032 606 $aFood habits$2fast$3(OCoLC)fst00930807 606 $aConsumer movements$2fast$3(OCoLC)fst01893339 606 $aNatural foods industry$zUnited States$xHistory$y20th century 606 $aConsumer movements$zUnited States$xHistory$y20th century 606 $aNatural foods$zUnited States$xHistory$y20th century 606 $aFood habits$zUnited States$xHistory$y20th century 607 $aUnited States$2fast 608 $aHistory. 608 $aElectronic books. 615 7$aVerbraucherverhalten. 615 7$aProtest. 615 7$aNahrung. 615 7$aLebensmittelverbrauch. 615 7$aGegenkultur. 615 7$aEthik. 615 7$aErnährungsgewohnheit. 615 7$aNatural foods industry. 615 7$aNatural foods. 615 7$aFood habits. 615 7$aConsumer movements. 615 7$aNatural foods industry$xHistory 615 7$aConsumer movements$xHistory 615 7$aNatural foods$xHistory 615 7$aFood habits$xHistory 676 $a394.1209730904 700 $aMcGrath$b Maria$f1965-$01867719 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a9911046604203321 996 $aFood for Dissent$94475416 997 $aUNINA