LEADER 04685oam 22006974a 450 001 9911046583503321 005 20210114085126.0 010 $a979-88-908475-2-2 010 $a979-88-908475-3-9 010 $a1-4696-1543-6 010 $a1-4696-1544-4 035 $a(CKB)2670000000546924 035 $a(EBL)1655864 035 $a(SSID)ssj0001132923 035 $a(PQKBManifestationID)12373231 035 $a(PQKBTitleCode)TC0001132923 035 $a(PQKBWorkID)11155294 035 $a(PQKB)11427504 035 $a(OCoLC)966859658 035 $a(MdBmJHUP)muse48556 035 $a(MiAaPQ)EBC1655864 035 $a(Perlego)539578 035 $a(EXLCZ)992670000000546924 100 $a20131211d2014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSaving Community Journalism$eThe Path to Profitability /$fPenelope Muse Abernathy 210 1$aChapel Hill :$cThe University of North Carolina Press,$d[2014] 210 3$aBaltimore, Md. :$cProject MUSE, $d2017 210 4$dİ[2014] 215 $a1 online resource (265 p.) 300 $aDescription based upon print version of record. 311 08$a1-4696-7669-9 311 08$a1-4696-1542-8 320 $aIncludes bibliographical references(pages 231-238) and index. 327 $aCover; Contents; Introduction; I. Creating a New Strategy; 1. Why It Is Critical That Newspapers Survive; 2. Why Newspapers Must Change; 3. How Newspapers Must Change; II. Implementing a New Strategy; 4. How to Lead Change; 5. How to Shed Legacy Costs; 6. How to Build Vibrant Community on Many Platforms; 7. How to Pursue New Revenue Opportunities; III. The New World Order; 8. The Far-Reaching Implications; 9. Crafting a New Beginning for Newspapers; Acknowledgments; How to Use the Complementary Instructional Website; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S 327 $aTU; V; W; Y; Z 330 $a"Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--"Saving Community Journalism" is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media"--$cProvided by publisher. 330 $a"America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media. "--$cProvided by publisher. 606 $aLANGUAGE ARTS & DISCIPLINES / Journalism$2bisacsh 606 $aBUSINESS & ECONOMICS / Industries / Media & Communications Industries$2bisacsh 606 $aNewspaper publishing$zUnited States 606 $aCommunity newspapers$zUnited States 608 $aElectronic books. 615 0$aLANGUAGE ARTS & DISCIPLINES / Journalism. 615 0$aBUSINESS & ECONOMICS / Industries / Media & Communications Industries. 615 0$aNewspaper publishing 615 0$aCommunity newspapers 676 $a070.4/33 676 $a070.433 686 $aBUS070060$aLAN008000$2bisacsh 700 $aAbernathy$b Penelope Muse$f1951-$01636040 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a9911046583503321 996 $aSaving Community Journalism$94474400 997 $aUNINA