LEADER 01668nas 2200469-a 450 001 996205101203316 005 20160530035451.2 011 $a1909-0056 035 $a(DE-599)ZDB2434895-8 035 $a(OCoLC)456160466 035 $a(CKB)1000000000397968 035 $a(CONSER)--2009263436 035 $a(EXLCZ)991000000000397968 100 $a20090603a20049999 s-- - 101 0 $aspa 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aAvances en sistemas e informática 210 $aMedellín, Colombia $cEscuela de Ingeniería de Sistemas de la Facultad de Minas, Universidad Nacional de Colombia Sede-Medellín$d[2004]- 300 $aRefereed/Peer-reviewed 311 $a1657-7663 517 1 $aRevista avances en sistemas e informática 606 $aSystems engineering$vPeriodicals 606 $aSoftware engineering$vPeriodicals 606 $aInformation technology$vPeriodicals 606 $aInformation technology$2fast$3(OCoLC)fst00973089 606 $aSoftware engineering$2fast$3(OCoLC)fst01124185 606 $aSystems engineering$2fast$3(OCoLC)fst01141455 608 $aPeriodicals.$2fast 615 0$aSystems engineering 615 0$aSoftware engineering 615 0$aInformation technology 615 7$aInformation technology. 615 7$aSoftware engineering. 615 7$aSystems engineering. 712 02$aUniversidad Nacional de Colombia.$bSede de Medellín.$bEscuela de Ingeniería de Sistemas. 906 $aJOURNAL 912 $a996205101203316 996 $aAvances en sistemas e informática$92056225 997 $aUNISA LEADER 04820nam 2200829 a 450 001 9910955131403321 005 20251201170505.0 010 $a1-317-46918-6 010 $a1-315-70388-2 010 $a1-317-46919-4 010 $a1-282-55483-2 010 $a9786612554834 010 $a0-7656-2648-9 024 7 $a10.4324/9781315703886 035 $a(CKB)2670000000018406 035 $a(EBL)501510 035 $a(OCoLC)608691469 035 $a(SSID)ssj0000419158 035 $a(PQKBManifestationID)12156703 035 $a(PQKBTitleCode)TC0000419158 035 $a(PQKBWorkID)10381620 035 $a(PQKB)10360334 035 $a(MiAaPQ)EBC1900131 035 $a(MiAaPQ)EBC501510 035 $a(Au-PeEL)EBL1900131 035 $a(CaPaEBR)ebr10373252 035 $a(CaONFJC)MIL255483 035 $a(OCoLC)898771500 035 $a(OCoLC)958109930 035 $a(Au-PeEL)EBL501510 035 $a(FINmELB)ELB141257 035 $a(EXLCZ)992670000000018406 100 $a20081212d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aHandbook of brand relationships /$fDeborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors 205 $a1st ed. 210 $aArmonk, N.Y. $cM.E. Sharpe$dc2009 215 $a1 online resource (449 p.) 225 1 $aAdvertising and Consumer Psychology 300 $a"Society for Consumer Psychology"--Cover. 311 08$a0-7656-2357-9 320 $aIncludes bibliographical references and indexes. 327 $aHalf-title; Title; Copyright; Contents; Introduction; PART I. Fundamental Issues in Brand Relationships; 1. Lessons Learned About Consumers' Relationships With Their Brands; 2. Using Relationship Norms to Understand Consumer-Brand Interactions; 3. Brand Loyalty is Not Habitual; PART II. Goals, Needs, and Motives That Foster Brand Relationships; 4. Self-Expansion Motivation and Inclusion of Brands in Self: Toward a Theory of Brand Relationships; 5. Why on Earth Do Consumers Have Relationships with Marketers: Toward Understanding the Functions of Brand Relationships 327 $a6. Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in Creation of Brand Meaning; 7. When Brands are Build from Within: A Social Identity Pathway to Liking and Evaluation; 8. Group-Based Brand Relationships and Persuasion: Multiple Roles for Identification and Identification Discrepancies; PART III. Brand Meaning and Meaning Makers; 9. Collective Brand Relationships; 10. Building Brand Relationships Through Corporate Social Responsibility; 11. Ethnicity, Race, and Brand Connections; 12. Cultural Value Dimensions and Brands: Can a Global Brand Image Exist? 327 $a13. Understanding Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking14. Luxury Branding; PART IV. Psychological and Behavioral Effects of Strong Brand Relationships; 15. Attitudes as a Basis for Brand Relationships: The Roles of Elaboration, Metacognition, and Bias Correction; 16. Putting Conext Effects in Context: The Construction and Retrieval as Moderated by Attitude Strength (CARMAS) Model of Evaluative Judgment; 17. The Connection-Prominence Attachment Model (CPAM): A Conceptual and Methodological Exploration of Brand Attachment 327 $a18. Love, Desire, and Identity: A Conditional Integration Theory of the Love of Things19. Customer Coping in Response to Relationship Transgressions: An Attachment Theoretic Approach; PART V. Conclusions and Research Directions; 20. Research Directions on Strong Brand Relationships; About the Editors and Contributors; Name Index; Subject Index 330 $aBrand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. 410 0$aAdvertising and Consumer Psychology 606 $aRelationship marketing 606 $aBrand choice 606 $aBranding (Marketing) 606 $aCustomer relations 615 0$aRelationship marketing. 615 0$aBrand choice. 615 0$aBranding (Marketing) 615 0$aCustomer relations. 676 $a658.8/27 701 $aMacInnis$b Deborah J$0628365 701 $aPark$b C. Whan$01647514 701 $aPriester$b Joseph W$01859112 712 02$aSociety for Consumer Psychology. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910955131403321 996 $aHandbook of brand relationships$94462501 997 $aUNINA LEADER 03561nam 22006495 450 001 9911039319503321 005 20251102120412.0 010 $a9783032071590$b(electronic bk.) 010 $z9783032071583 024 7 $a10.1007/978-3-032-07159-0 035 $a(MiAaPQ)EBC32386490 035 $a(Au-PeEL)EBL32386490 035 $a(CKB)42013040700041 035 $a(OCoLC)1549519953 035 $a(DE-He213)978-3-032-07159-0 035 $a(EXLCZ)9942013040700041 100 $a20251102d2025 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAfrocentrism as Diplomatic Practice $eThe Abuja-Pretoria Axis /$fby Oluwaseun Tella 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (302 pages) 225 1 $aPolitical Science and International Studies 311 08$aPrint version: Tella, Oluwaseun Afrocentrism As Diplomatic Practice Cham : Palgrave Macmillan,c2025 9783032071583 327 $a Introduction -- 2. Afrocentrism and bilateralism: Cooperation, Competition, perceptions, and issues -- 3. Afrocentrism and Science Diplomacy -- 4. Afrocentrism and Diaspora diplomacy -- 5. Afrocentrism and Regional Powers? Health Emergency Response -- 6. Afrocentrism and the Dark Side of Globalisation -- 7. Afrocentrism and multilateralism: ECOWAS, SADC, AU, UN -- 8. Conclusion. 330 $aThis book?s major contribution is deploying the conceptual framework of Afrocentrism, which underscores Nigeria and South Africa?s Afrocentric posture in the pursuit of their foreign policy objectives, both bilaterally and multilaterally. Indeed, Afrocentrism presents an important framework for understanding Nigeria-South Africa relations and the regional powers? relations with other states in Africa and beyond. The salience of Afrocentrism stems from the fact that both states see Africa as the centre-piece of their foreign policies. Additionally, this book delves into dimensions that surpass previous studies by exploring key aspects such as space diplomacy and diaspora diplomacy, which are critical to the bilateral and multilateral relations of the two states. It further introduces the concept of de-Afrocentrism into international relations discourse. Oluwaseun Tella is the Head of the Future of Diplomacy at the University of Johannesburg?s Institute for the Future of Knowledge in South Africa. He holds a doctorate in Political Science from the University of KwaZulu-Natal, South Africa.? . 410 0$aPolitical Science and International Studies 606 $aDiplomacy 606 $aInternational relations 606 $aAfrica$xPolitics and government 606 $aPolitical science 606 $aDiplomacy 606 $aInternational Relations 606 $aForeign Policy 606 $aAfrican Politics 606 $aPolitical Science 615 0$aDiplomacy. 615 0$aInternational relations. 615 0$aAfrica$xPolitics and government. 615 0$aPolitical science. 615 14$aDiplomacy. 615 24$aInternational Relations. 615 24$aForeign Policy. 615 24$aAfrican Politics. 615 24$aPolitical Science. 676 $a337.669068 700 $aTella$b Oluwaseun$01070688 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9911039319503321 996 $aAfrocentrism As Diplomatic Practice$94454514 997 $aUNINA