LEADER 04632nam 22006495 450 001 9911035053903321 005 20251030120455.0 010 $a9789819504534$b(electronic bk.) 010 $z9789819504527 024 7 $a10.1007/978-981-95-0453-4 035 $a(MiAaPQ)EBC32383090 035 $a(Au-PeEL)EBL32383090 035 $a(CKB)41986565900041 035 $a(DE-He213)978-981-95-0453-4 035 $a(OCoLC)1549517949 035 $a(EXLCZ)9941986565900041 100 $a20251030d2025 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDigital Landscape $eCommunication in the 21st Century /$fedited by Anil K. Aneja, Yogesh Kumar Dubey, Nidhi Vats 205 $a1st ed. 2025. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2025. 215 $a1 online resource (430 pages) 225 1 $aLiterature, Cultural and Media Studies 311 08$aPrint version: Aneja, Anil K. Digital Landscape Singapore : Springer,c2025 9789819504527 327 $aPart I: Foundations of Digital Communication -- Chapter 1 Digital Communications:Context and Contours -- Chapter 2 Digital Society: Culture and Communication -- Chapter 3 Netiquette: Etiquettes for online interactions -- Chapter 4 Digital Technologies for Social Inclusion: Disability,Gender and Ethnicity -- Part II Building Your Digital Presence -- Chapter 5 Building the Self for Social Media: Personal and Professional -- Chapter 6-The Art of Maintaining Your Digital Profile -- Chapter 7-Narrative of the Persona: Your Digital Avatar through Vlogs -- Chapter 8 Establishing Oneself as a Brand on Social Media: Connectingwith the Target Group -- Part III Creating and Sharing Content -- Chapter 9- Initiating Digital Conversation -- Chapter 10 The Principles and Practice of Digital Content Writing -- Chapter 11- Patterns of Innovation in Digital Content Creation -- Chapter 12 Microblogging: Mastering the Art of Brevity -- Part IV Engaging in Digital Dialogue -- Chapter 13 Ways to React on Social Media: Expressing the Self -- Chapter 14 Acknowledging and Negotiating Opinions over Digital Media -- Chapter 15 Social Media Content Moderation -- Chapter 16 Changing Dynamics of Digital Communication for Institutions -- Chapter 17 Managing Multimedia for Institutional Networks -- Chapter 18 New Age Tools of Institutional Communication: Blogs and Vlogs -- Part VI: Emerging Trends in DigitalCommunication -- Chapter 19 Digital Correspondence: Formal and Informal -- Chapter 20 OTT Platforms: A New Era of Viewership. 330 $aThis book offers a comprehensive exploration of digital communication, catering to scholars, career starters, and individuals seeking to enhance their online skills. It navigates the dynamic digital landscape, providing updated strategies for thriving in the digital age. Tailored for language learners, this book equips readers with tools for effective communication in target languages, addressing foundational concepts, cultural contexts, and practical guidelines. It delves into netiquette, social inclusion, microblogging, and social media strategies, alongside discussions on opinion negotiation and content moderation. Emphasizing cross-cultural awareness, critical thinking, and media literacy, the chapters transcend practical skills. By integrating theoretical insights with actionable advice and case studies, it prepares readers to engage responsibly with the complexities of the digital world. It is a valuable resource for scholars, practitioners, and students in digital, corporate, public, and development communication?within India and beyond. 410 0$aLiterature, Cultural and Media Studies 606 $aSocial media 606 $aLife skills 606 $aYouth$xSocial life and customs 606 $aCommunication$xMethodology 606 $aSocial Media 606 $aLife Skills 606 $aYouth Culture 606 $aMedia and Communication Methods 615 0$aSocial media. 615 0$aLife skills. 615 0$aYouth$xSocial life and customs. 615 0$aCommunication$xMethodology. 615 14$aSocial Media. 615 24$aLife Skills. 615 24$aYouth Culture. 615 24$aMedia and Communication Methods. 676 $a302.231 700 $aAneja$b Anil K$01854589 701 $aDubey$b Yogesh Kumar$01854590 701 $aVats$b Nidhi$01854591 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9911035053903321 996 $aDigital Landscape$94451923 997 $aUNINA