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010   $a3-032-04443-X
024 7 $a10.1007/978-3-032-04443-3
035   $a(MiAaPQ)EBC32364740
035   $a(Au-PeEL)EBL32364740
035   $a(CKB)41689398000041
035   $a(DE-He213)978-3-032-04443-3
035   $a(EXLCZ)9941689398000041
100   $a20251020d2025      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aHappiness in the Marketplace $eA Study of Consumption, Consumers and Wellbeing /$fby Dong-Jin Lee, M. Joseph Sirgy
205   $a1st ed. 2025.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2025.
215   $a1 online resource (468 pages)
225 1 $aSocial Indicators Research Series,$x2215-0099 ;$v64
311 08$a3-032-04442-1 
327   $aPart I: Introduction -- Chapter 1. Theoretical Framework -- Chapter 2. Views of Happiness -- Chapter 3. Consequences of General Happiness -- Chapter 4. Material Wellbeing -- Part II: Consumer Happiness -- Chapter 5. Constructs and Metrics of Consumer Happiness -- Chapter 6. Outcomes of Consumer Happiness -- Chapter 7. Determinants of Consumer Happiness -- Chapter 8. How to Enhance Consumer Happiness -- Part IV: Consumption Happiness -- Chapter 9. Constructs and Metrics of Consumption Happiness -- Chapter 10. Outcomes of Consumption Happiness -- Chapter 11. Antecedents of Consumption Happiness -- Part IV: How to Enhance Happiness in the Marketplace -- Chapter 12. How to Enhance Consumption Happiness -- Chapter 13. Happiness in Relation to Shopping -- Chapter 14. Happiness in Relation to Material Possessions -- Chapter 15. Happiness in Relation to Marketplace Experiences.
330   $aThis book provides a systematic review and analysis of the literature on product-related, situational, organizational, and cultural factors influencing people?s happiness in the marketplace. The authors, senior experts in the field, make specific recommendations to design and implement consumer wellbeing strategies. These recommendations are for marketing executives to maximize their effectiveness and help consumers achieve optimal levels of happiness (overall happiness, consumer happiness, and consumption happiness), which in turn could enhance organizational return on investment through customer loyalty, repeat patronage, sales, and profit. The book reviews and integrates learnings from the research on happiness in several fields of study, namely, quality-of-life studies, marketing, consumer studies, social psychology, and behavioral economics, and is of interest to marketing executives and academics from various fields working on consumers and consumer wellbeing.
410  0$aSocial Indicators Research Series,$x2215-0099 ;$v64
606   $aWell-being
606   $aConsumer behavior
606   $aQuality of life
606   $aMotivation research (Marketing)
606   $aWell-Being
606   $aConsumer Behavior
606   $aQuality of Life Research
606   $aMarket Psychology
615  0$aWell-being.
615  0$aConsumer behavior.
615  0$aQuality of life.
615  0$aMotivation research (Marketing)
615 14$aWell-Being.
615 24$aConsumer Behavior.
615 24$aQuality of Life Research.
615 24$aMarket Psychology.
676   $a306
700   $aLee$b Dong-Jin$0308662
701   $aSirgy$b M. Joseph$0915523
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9911034955903321
996   $aHappiness in the Marketplace$94448988
997   $aUNINA