LEADER 02466nam 22004695 450 001 9911034936703321 005 20251017130403.0 010 $a3-658-45834-8 024 7 $a10.1007/978-3-658-45834-8 035 $a(MiAaPQ)EBC32362917 035 $a(Au-PeEL)EBL32362917 035 $a(CKB)41653819500041 035 $a(DE-He213)978-3-658-45834-8 035 $a(EXLCZ)9941653819500041 100 $a20251017d2025 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPrinciples of Marketing $eA Comprehensive Introduction for Students and Practitioners /$fby Manfred Bruhn 205 $a1st ed. 2025. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer,$d2025. 215 $a1 online resource (292 pages) 225 1 $aBusiness and Management Series 311 08$a3-658-45833-X 327 $aMarketing Planning -- Strategic Marketing -- Marketing Research -- Product and Pricing Policy -- Communication and Sales Policy -- Marketing Organization -- Marketing Controlling. 330 $aLearn about the principles of marketing ? a comprehensive introduction for students and practitioners This book is an English translation of a German textbook. It conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develops solutions independently. The book has proven itself in German-speaking countries (Germany, Switzerland, Austria) for decades. It provides an overview of central concepts, methods, and instruments of marketing and is extremely useful for students, lecturers, and practitioners. Content Marketing as a Management Process Strategic Marketing Market Research Product and Pricing Policy Communication and Sales Policy Marketing Organization and Controlling The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. 410 0$aBusiness and Management Series 606 $aMarketing 606 $aMarketing 615 0$aMarketing. 615 14$aMarketing. 676 $a658.8 700 $aBruhn$b Manfred$01224932 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911034936703321 996 $aPrinciples of Marketing$94449477 997 $aUNINA