LEADER 00872nam0-22002891i-450- 001 990007548390403321 005 20070130120142.0 035 $a000754839 035 $aFED01000754839 035 $a(Aleph)000754839FED01 035 $a000754839 100 $a20030814d1915----km-y0itay50------ba 101 0 $aeng 102 $aGB 105 $ay-------001yy 200 1 $aGeographical aspects of Balkan problems$ein the relation to the great european war$fMarion I. Newbigin 205 $a2. Impr. 210 $aLondon$cConstable & Company$d1915 215 $aIX, 243 p.$cill.$d25 cm 700 1$aNewbigin,$bMarion Isabell$f<1869-1934>$0351859 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990007548390403321 952 $aH-04-008$bI.G. 1119$fILFGE 959 $aILFGE 996 $aGeographical aspects of Balkan problems$9685777 997 $aUNINA LEADER 05858nam 22006255 450 001 9911031679503321 005 20251001130742.0 010 $a3-031-96676-7 024 7 $a10.1007/978-3-031-96676-7 035 $a(CKB)41520933600041 035 $a(MiAaPQ)EBC32323196 035 $a(Au-PeEL)EBL32323196 035 $a(DE-He213)978-3-031-96676-7 035 $a(EXLCZ)9941520933600041 100 $a20251001d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Evolution of Luxury Brands, Volume I $eIndustries and Markets /$fedited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (348 pages) 225 1 $aPalgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,$x2523-8175 311 08$a3-031-96675-9 327 $aChapter 1: Luxury Brands Evolution: An Overview of Industries and Markets Demetris Vrontis, Alkis Thrassou, Emmanouela Kokkinopoulou, and Leonidas Efthymiou -- Chapter 2: Sustainable Marketing Activities and Brand Defense in the Greek Luxury Market: Exploring a Sequential Mediation Model through Brand Trust and Brand Engagement Paraskevi (Evi) Dekoulou, Kyriakos Riskos and Ioanna Papasolomou -- Chapter 3: Business Models Transformation in Luxury Clothes Companies Under Uncertainty Anna S. Zotova, Alexandra A. Chudaeva and Irina A. Svetkina -- Chapter 4: Could Fashion Influencers Be Masstige Brands? Paula Rodrigues and Ana Pinto Borges -- Chapter 5: Luxury Meets Affordability: The Strategic Co-Branding of Swatch with Omega and Blancpain Nikola Dra?kovi? -- Chapter 6: Luxury Branding in Sport: The Evolution of Louis Vuitton?s America?s Cup Sponsorship Mario Nicoliello -- Chapter 7: The Synergy Between Luxury Fashion Brands and Slow Fashion Through the Eyes of Gen Z Consumers: A Study of Two European Countries Ioanna Papasolomou, Jana Brenkusová and Jana Tur?ínková -- Chapter 8: Consumer Buying Behavior Through the Lens of Luxury Brands Valentina Iuliana Diaconu-Cerceloiu and M?d?lin Lucian Cerceloiu -- Chapter 9: The Hybrid Identity of Second-Hand Luxury: A Semiotic Approach Ichraf Dimassi and Fatma Smaoui -- Chapter 10: Luxury Brand Evolution and Growth in India Ambika Kulshrestha, Sandeep Kulshrestha, Leonidas Efthymiou and Meliz Bozat -- Chapter 11: Luxury Experience Purchasing Patterns: Understanding Consumer Behavior Towards Established Luxury Brands in Jordan Marcos Komodromos, Jusuf Zeqiri, Andreas N. Masouras and Sofia Anastasiadou -- Chapter 12: Luxury Brands or Not? Customer Engagement on e-Marketplace Conversation in Thailand Mathupayas Thongmak -- Chapter 13: Luxury on Rent: The Rising Trend Among Millennials and Gen Z in India Sabeeha Fatma. 330 $aThis book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets. Set against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging markets, the rise of digital technology, and advanced manufacturing techniques. Moreover, authors explore the increasing pressure the industry faces to address societal issues such as sustainability, ethical labour practices, and diversity and inclusion. Part of a two-volume collection, Volume 1 focuses on how luxury brands adapt to changing market conditions. It identifies and predicts changes in the industry, consumer behaviour, strategy and business models; and covers luxury brand evolution, trust and engagement, fashion influencers, slow and second-hand fashion, and e-marketing, to name a few. The second volume focuses on the contextual evolution of luxury brands, including the impact on the social and economic wellbeing of society. Alkis Thrassou is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU). Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU). Leonidas Efthymiou is Associate Professor in the School of Business, at the University of Nicosia, Cyprus (EU). Yaakov Weber is President of the EuroMed Academy of Business and Director of the School of Business Research Center, College of Management Academic Studies, Rishon LeTsiyon, Israel . S. M. Riad Shams is Head of the PhD programme and Assistant Professor at the Newcastle Business School, Northumbria University, UK. Evangelos Tsoukatos is Vice President at the EuroMed Research Business Institute, Nicosia, Cyprus. 410 0$aPalgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business,$x2523-8175 606 $aLuxury goods industry 606 $aBranding (Marketing) 606 $aMarketing 606 $aLuxury 606 $aBranding 606 $aMarketing 615 0$aLuxury goods industry. 615 0$aBranding (Marketing) 615 0$aMarketing. 615 14$aLuxury. 615 24$aBranding. 615 24$aMarketing. 676 $a338.47 700 $aThrassou$b Alkis$0995815 701 $aVrontis$b Demetris$0861080 701 $aEfthymiou$b Leonidas$01438712 701 $aWeber$b Yaakov$0771246 701 $aRiad Shams$b S. M$01850635 701 $aTsoukatos$b Evangelos$01438714 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911031679503321 996 $aThe Evolution of Luxury Brands, Volume I$94443769 997 $aUNINA