LEADER 03070nam 22006495 450 001 9911031662203321 005 20251001130554.0 010 $a3-032-05029-4 024 7 $a10.1007/978-3-032-05029-8 035 $a(CKB)41521024000041 035 $a(MiAaPQ)EBC32323670 035 $a(Au-PeEL)EBL32323670 035 $a(DE-He213)978-3-032-05029-8 035 $a(EXLCZ)9941521024000041 100 $a20251001d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aExploring Markets $eA Very Brief Introduction /$fby Stefan Kühl 205 $a2nd ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2025. 215 $a1 online resource (50 pages) 225 1 $aSocial Sciences Series 311 08$a3-032-05028-6 327 $aChapter 1. Observing the Environment -- Chapter 2. Beyond the Objectivist View?the Cognitive Turn -- Chapter 3. Approaches to Exploration. Chapter 4. Options for Constructing Reality?Conclusion. 330 $aOrganizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment ? one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves.The goal of exploring the environment ?or, more specifically, exploring markets ? is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things. Stefan Kühl is professor of sociology at the University of Bielefeld in Germany and works as a consultant for Metaplan, a consulting firm based in Princeton, Hamburg, Shanghai, Singapore, Versailles and Zurich. 410 0$aSocial Sciences Series 606 $aOrganizational sociology 606 $aOccupations$xSociological aspects 606 $aEconomics$xSociological aspects 606 $aIndustrial organization 606 $aManagement 606 $aSociology of Organizations and Occupations 606 $aEconomic Sociology 606 $aOrganization 606 $aManagement 615 0$aOrganizational sociology. 615 0$aOccupations$xSociological aspects. 615 0$aEconomics$xSociological aspects. 615 0$aIndustrial organization. 615 0$aManagement. 615 14$aSociology of Organizations and Occupations. 615 24$aEconomic Sociology. 615 24$aOrganization. 615 24$aManagement. 676 $a302.35 676 $a305.9 700 $aKu?hl$b Stefan$0688789 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911031662203321 996 $aExploring Markets$94444154 997 $aUNINA