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010   $a9781779561251
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100   $a20240726d2024      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aConsumer Behavior
205   $a1st ed.
210  1$aBurlington :$cToronto Academic Press,$d2024.
210  4$d©2024.
215   $a1 online resource (262 pages)
311 08$a9781774697139 
311 08$a1774697130 
327   $aCover -- Title Page -- Copyright -- About The Author -- Contents -- List of Figures -- List of Abbreviations -- Preface -- Chapter 1:  Introduction To Consumer Behavior --   Unit Introduction --   1.1. Consumer --   1.2. Consumer Behavior --   1.3. The Origin Of Consumer Behavior --   1.4. Scope Of Consumer Behavior Field --   1.5. Why Study Consumer Behavior? --   1.6. Perspective Of Consumer Behavior Field --   1.7. Nature Of Consumer Behavior --   1.8. Importance Of Consumer Behavior --   1.9. Factor Affecting Consumer Behavior --   1.10. Consumer Behavior And Marketing --   1.11. Application Of Consumer Behavior In Marketing --   1.12. Relationship Between Marketing Mix And Consumer Behavior --   1.13. Current Trends In Consumer Behavior Around The World --   1.14. Industrial and Individual Consumer BehaviorModels --   1.15. Summary --   1.16. Review Questions --   1.17. Multiple Choice Questions --   References -- Chapter 2:  Consumer Culture And Influences On Consumer Behavior --   Unit Introduction$7Generated by AI.
330   $aThis book by Joćo Heitor de Avila Santos provides a comprehensive examination of consumer behavior, exploring its origins, scope, and significance in modern society. It delves into consumer culture, perception, motivation, and attitudes, and discusses how these elements influence consumer behavior. The book also covers consumer buying behavior, the decision-making process, and factors affecting consumer choices. Aimed at researchers and scholars, it emphasizes the importance of understanding consumer behavior for effective marketing and innovation. The text offers insights into cultural, social, personal, and psychological factors that shape consumer actions, using a blend of academic and practical perspectives.$7Generated by AI.
606   $aConsumer behavior$7Generated by AI
606   $aDecision making$7Generated by AI
615  0$aConsumer behavior
615  0$aDecision making
700   $aSantos$b Joao Heitor De Avila$01847576
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9911026044303321
996   $aConsumer Behavior$94433421
997   $aUNINA