LEADER 04874nam 22006735 450 001 9911022157603321 005 20250822130211.0 010 $a3-031-96247-8 024 7 $a10.1007/978-3-031-96247-9 035 $a(CKB)40402032300041 035 $a(MiAaPQ)EBC32269862 035 $a(Au-PeEL)EBL32269862 035 $a(DE-He213)978-3-031-96247-9 035 $a(EXLCZ)9940402032300041 100 $a20250822d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Power of Consumer Creativity $eTransforming Consumption and Markets /$fedited by Marie Taillard, Chloe Preece 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (223 pages) 225 1 $aThe Seven C?s of Creativity 311 08$a3-031-96246-X 327 $a1. Consumption Is an Act of Creativity Through and Through -- 2. Conventional and Ontological Consumer Creativity -- 3. Between the Limits of Creativity and the Creativity of Limits: A Degrowth Exploration of Consumer Creativity -- 4. Creative Practices in Vintage Retailing. - 5. Consumer Creativity in Crisis: Practice Adaptation in Life-Sustaining Care-Giving Consumption Journeys -- 6. Zowie, It?s a Zuri! Exploring Consumer Creativity Within a Virtual Fan Community -- 7. Crafting the Game World: Creative Communities and Participatory Culture in Elden Ring -- 8. Enactivism and the Rebel Creativity of Consumer Biohackers -- 9. Conclusion. 330 $a?This highly engaging edited book argues that in the age of AI, consumption IS creativity. This provocative view is explored by leading thinkers on consumer creativity in a variety of contexts, from healthcare to online gaming to biohacking. A must-read for scholars of consumer behavior, creativity, and their intersection.? ?Giana M. Eckhardt, Professor of Marketing, King's Business School, King's College London ?The Power of Consumer Creativity offers an in-depth exploration of how everyday acts of consumption can become sites of innovation and transformation. It brilliantly reframes consumption as a deeply creative, purposeful and transformative human activity. A must-read for anyone interested in the evolving relationship between consumers, markets, culture and creativity.? ?Vlad Glaveanu, Full Professor of Psychology, School of Psychology, Dublin City University This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent. It is essential reading for researchers, students, and practitioners seeking to understand the evolving intersections of creativity, consumption, and market transformation. Marie Taillard is L?Oréal Professor of Creativity Marketing and Head of Faculty at ESCP Business School, London. She teaches across graduate and executive programmes, and sectors from technology and pharmaceuticals to beauty, luxury, retail and consumer products. Chloe Preece is Professor of Marketing at ESCP Business School, London, and Academic Director of the MSc in Marketing and Creativity. Her research interest lies at the intersection of marketing and the arts and creative industries. 410 0$aThe Seven C?s of Creativity 606 $aTechnology$xSociological aspects 606 $aSocial psychology 606 $aMarketing 606 $aMotivation research (Marketing) 606 $aArtificial intelligence 606 $aScience, Technology and Society 606 $aSocial Psychology 606 $aMarketing 606 $aMarket Psychology 606 $aArtificial Intelligence 615 0$aTechnology$xSociological aspects. 615 0$aSocial psychology. 615 0$aMarketing. 615 0$aMotivation research (Marketing) 615 0$aArtificial intelligence. 615 14$aScience, Technology and Society. 615 24$aSocial Psychology. 615 24$aMarketing. 615 24$aMarket Psychology. 615 24$aArtificial Intelligence. 676 $a303.483 700 $aTaillard$b Marie$01845630 701 $aPreece$b Chloe$01845631 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911022157603321 996 $aThe Power of Consumer Creativity$94429441 997 $aUNINA