LEADER 02055oam 2200289z- 450 001 9910150496003321 010 $a1-78430-946-X 035 $a(CKB)3710000000944153 035 $a(VLeBooks)9781784309466 035 $a(Exl-AI)993710000000944153 035 $a(EXLCZ)993710000000944153 100 $a20190224c2016uuuu -u- - 101 0 $aeng 200 $aCut 210 $cTotally Bound Publishing 215 $a1 online resource (1 p.) 225 $aKings of Bedlam 330 $aGuilt kept him away from Santana for years, but once he has her, he'll let no one stand in his way from keeping her.As the only child of an abusive biker and an alcoholic mother, Santana Rogers had one hero she could turn to in her life. Stake Wills, a member of the Kings of Bedlam Motorcycle Club, was her father's best friend, her savior and her lifelong crush. When her father is sent to prison, the club and her only friends turn their backs on her, leaving her to deal with the fall-out of her father's crime on her own.Santana is proud of the way she's persevered through the hard and lonely years. When Stake reappears in her life after the County Sheriff attacks her, she isn't sure she's willing to let him back into her life and her heart. And if she does, she's not sure she'll survive having her heart broken again when he inevitably leaves.It just about killed Stake to walk out of Santana's life, but after his best friend's death, he's forced to choose between the motorcycle club and keeping an eye on Santana. The club is the only family he's ever known, and a blackmail threat by Santana's mother threatens to destroy it all. He realizes that he made a mistake, but that won't stop him from trying to prove to Santana that he's still the man she needs him to be. 606 $aMotorcycle clubs$7Generated by AI 606 $aAbusive parents$7Generated by AI 615 0$aMotorcycle clubs 615 0$aAbusive parents 700 $aCarol Lynne$01744848 906 $aBOOK 912 $a9910150496003321 996 $aCut$94175163 997 $aUNINA LEADER 06348nam 22004573 450 001 9911021978303321 005 20250810090534.0 010 $a1-394-40157-4 010 $a1-394-40155-8 035 $a(MiAaPQ)EBC32256709 035 $a(Au-PeEL)EBL32256709 035 $a(CKB)40138064400041 035 $a(OCoLC)1532838964 035 $a(EXLCZ)9940138064400041 100 $a20250810d2025 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing for Libraries and Information Services $eSystems and Developments 205 $a1st ed. 210 1$aNewark :$cJohn Wiley & Sons, Incorporated,$d2025. 210 4$d©2025. 215 $a1 online resource (194 pages) 225 1 $aISTE Invoiced Series 311 08$a1-83669-016-9 327 $aCover -- Title Page -- Copyright Page -- Contents -- Preface -- Author Presentation -- Introduction -- Part 1. The User at the Heart of Library Marketing Strategies -- Chapter 1. Communication at the Heart of the Evolution of Library Satisfaction Surveys -- 1.1. What surveys should be carried out? -- 1.1.1. Contributions and limitations of induced data -- 1.1.2. The interest of solicited data: the proven example of LibQUAL+ -- 1.1.3. Testing other competing tools -- 1.2. Services Publics+ in France: the new priority given to surveys and communication -- 1.3. The evolution of ISO standards on library activity: the need for inclusive libraries for users who are actively involved in change -- 1.4. Conclusion: towards a new paradigm for rethinking public surveys -- 1.5. References -- Chapter 2. UX Design in the Library -- 2.1. UX design -- 2.1.1. Related disciplines: applied ethnography, marketing -- 2.2. UX as a philosophy and as a process -- 2.2.1. The research phase -- 2.2.2. The ideation phase -- 2.2.3. The prototyping phase -- 2.2.4. The scaling up phase -- 2.2.5. UX design, design thinking, codesign, etc.: changing names -- 2.3. The arrival of design methods in libraries -- 2.4. References -- Chapter 3. Unlocking the Library Brand Potential -- 3.1. A unified communication approach to bridge the awareness gap -- 3.2. Growing the library brand -- 3.2.1. Brand equity model -- 3.2.2. Everybody knows the library, right? -- 3.3. A brief overview of the Dutch library sector -- 3.3.1. Library governance and legislation in a nutshell -- 3.3.2. Network marketing challenges -- 3.4. Effective proximity requires awareness -- 3.5. Enhancing brand equity: the library national campaign strategy -- 3.6. References -- Chapter 4. Audience Behavior, Customer Journey and the Omnichannel Strategy -- 4.1. The digitalization of customer behavior. 327 $a4.2. Understanding audiences better -- 4.3. The purchasing journey and its mapping -- 4.4. Towards an omnichannel experience -- 4.5. Customer experience challenges -- 4.6. References -- Part 2. The User of Books, Libraries and Museums: A Marketing Target Like Any Other -- Chapter 5. Library Merchandising -- 5.1. Merchandising -- 5.2. The arrival of merchandising in libraries -- 5.3. Merchandising techniques: another approach to library space -- 5.4. References -- Chapter 6. Museum Marketing in Focus: Interview with Jean-Sébastien Belanger -- Chapter 7. From Lectures to Saison.Culture: 40 Years of a Professional Cultural Journal in French-speaking Belgium -- 7.1. First era -- 7.2. Second era -- 7.3. Third era -- 7.4. Fourth era -- 7.5. Fifth era -- 7.6. Not a conclusion -- 7.7. References -- Chapter 8. Making Libraries Visible: A Cardinal Mission for Bibliosuisse -- 8.1. Bibliosuisse: the voice of Swiss libraries -- 8.2. Library marketing: a necessary evil -- 8.3. From marketing to advocacy -- 8.4. How to promote libraries? Bibliosuisse actions, tools and campaigns -- 8.5. Challenges and obstacles -- 8.6. A job well done, but still a lot of work to be done -- 8.7. References -- Chapter 9. Responsible (Digital) Marketing -- 9.1. Marketing and environmental emergency -- 9.2. What to do? -- 9.3. References -- Part 3. Marketing: An Area of Investment for Library and Documentation Professionals -- Chapter 10. From Marketing to Digital Marketing -- 10.1. Marketing and the digital transformation -- 10.2. Missions and activities of a digital marketing department -- 10.2.1. Piloting the organization's digital ecosystem -- 10.2.2. The need for a performance measurement system -- 10.2.3. Charters and procedures to ensure consistency -- 10.2.4. Crucial mastery of a technical foundation -- 10.2.5. Classic managerial functions -- 10.2.6. Team and human resources. 327 $a10.3. Current challenges in digital marketing -- 10.3.1. Websites -- 10.3.2. Newsletters -- 10.3.3. Social media -- 10.3.4. Search engines -- 10.3.5. Display and video advertising -- 10.3.6. Web analytics -- 10.3.7. What about the future? -- 10.4. References -- Chapter 11. The Librarian-Information Specialist as a "Marketer": What Skills and Training? -- 11.1. The marketing function: multiple facets -- 11.2. Marketing: a forbidden term? -- 11.3. From public surveys to digital marketing: a wide range of skills -- 11.4. Skills outsourcing -- 11.5. Training and future perspectives for marketing in libraries and information centers -- 11.6. References -- Chapter 12. Marketing and Artificial Intelligence -- 12.1. Generative artificial intelligence for marketing -- 12.2. Very concrete applications -- 12.3. Effects on businesses -- 12.4. Broader issues -- 12.5. References -- Conclusion -- Appendix. General Retrospective Bibliography -- Glossary -- List of Authors -- Index -- Other titles from ISTE in Science, Society and New Technologies -- EULA. 330 $aThis book explores how marketing strategies - used in businesses and organizations - can be applied to promote libraries by placing users at the heart of every decision.It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associations, magazines, and museums. 410 0$aISTE Invoiced Series 676 $a021.7 700 $aAccart$b Jean-Philippe$0625645 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911021978303321 996 $aMarketing for Libraries and Information Services$94429251 997 $aUNINA