LEADER 06512nam 22006615 450 001 9911021141803321 005 20250815130151.0 010 $a3-031-85344-X 024 7 $a10.1007/978-3-031-85344-9 035 $a(MiAaPQ)EBC32263285 035 $a(Au-PeEL)EBL32263285 035 $a(CKB)40336141300041 035 $a(DE-He213)978-3-031-85344-9 035 $a(EXLCZ)9940336141300041 100 $a20250815d2025 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aStrategic Public Relations in Emerging Economies $ePublic and Private Sector Perspectives /$fedited by Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (322 pages) 225 1 $aPalgrave Studies of Marketing in Emerging Economies,$x2730-5562 311 08$a3-031-85343-1 327 $aChapter 1: Introduction ? Enhancing Public Relations in Emerging Economies Genevieve Bosah, Robert Ebo Hinson, and Eric Kwame Adae -- Part 1: Public Sector Perspectives -- Chapter 2: Connecting With Farmers and Improving Engagement With Agricultural Extension Officers to Promote Sstainable Agriculture: The Role of Storytelling as a Public Relations Strategy Enoch Kwame Tham-Agyekum, Prince Asiedu, and John-Eudes Andivi Bakang -- Chapter 3: The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of Reputation Ebenezer Asare Effah, Isaac Sewornu Coffie, Mohammed Majeed, and Chosniel Elikem Ocloo -- Chapter 4: Preaching Water and Drinking Wine: Transformational Leadership and Reputational Trust as Key Drivers of Sustainable Uptake of COVID-19 Social and Behavioral Change Messages in Uganda Barbra Natifu -- Chapter 5: Public Relations Via X: A Critical Study of Crisis Communication By Saudi Government Organisations During the COVID-19 Pandemic Ennas Al Kedm, Petya Eckler, and Michael Higgins -- Chapter 6: Healthcare Public Relations in Ghana: The Case of Two Teaching Hospitals Akwasi Bosompem Boateng -- Chapter 7: Exploring Public Relations and Strategic Communication in Health Services During the War in Tigrai Gebru Kahsay Kiflu and Haftamu Kiros Tekare -- Chapter 8: The Significance and Challenges of AI-Driven PR Campaigns in Diverse Cultural Contexts: A Conceptual Framework Antoinette Yaa Benewaa Gabrah, Henry Boateng, Kojo Kakra Twum, and Enoch Opoku Antwi -- Part 2: Private Sector Perspectives -- Chapter 9: Branding in Flux: PR, Emotional Bonds, Trust, and Loyalty in Emerging Economies ? A Case Study Approach Nivea Heluey and Maria Gutierrez -- Chapter 10: Digital Media Consumption and Corporate Reputation Management in Nigeria Charles Obeta and Igboanusi Remigus -- Chapter 11: Internal Public Relations Management in Organisations in Ghana Akosua Kosei Kwarteng Asamoah and Paulina Kuranchie -- Chapter 12: Digital Transformation?s Effect on PR and Strategic Communication in Palestinian Startups Shadi Abu-Ayyash -- Chapter 13: Conclusion Genevieve Bosah, Robert Ebo Hinson, and Eric Kwame Adae. 330 $aThis book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies. The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors. This must-have book provides valuable insights into the challenges and opportunities facing PR professionals in emerging markets. Genevieve Bosah PhD is a Senior lecturer at the Department of Media and Communications, University of Hertfordshire, UK. She is an academic and a strategic communicator with more than 12 years of professional experience in Africa and Europe. She has worked with media institutions, governments and NGOs and is proficient in qualitative research, capacity development, strategy development and implementation as well as programme management, journalism and strategic communications. Robert Ebo Hinson is Professor and Pro Vice-Chancellor at the Ghana Communication Technology University, Ghana. Robert has authored/edited several books and has over a hundred scientific publications to his credit. For the last twenty-five years he has consulted for and trained several public and private sector institutions globally in the general areas of Marketing, Sales, and Service Excellence; and served as well on the boards of local and international institutions. Eric Kwame Adae PhD is Assistant Professor of Public Relations at Drake University School of Journalism and Mass Communication, US. He is an accredited public relations practitioner and was a communications consultant for over 15 years in Ghana. His research interests include responsible management, corporate social advocacy, corporate social responsibility, sustainability, critical public relations, and Afrocentricity. 410 0$aPalgrave Studies of Marketing in Emerging Economies,$x2730-5562 606 $aPublic relations 606 $aCommunication in organizations 606 $aEconomic policy 606 $aSocial policy 606 $aEconomics 606 $aPublic Relations 606 $aOrganizational and Strategic Communication 606 $aSocio-Economic Policy 606 $aEconomics 615 0$aPublic relations. 615 0$aCommunication in organizations. 615 0$aEconomic policy. 615 0$aSocial policy. 615 0$aEconomics. 615 14$aPublic Relations. 615 24$aOrganizational and Strategic Communication. 615 24$aSocio-Economic Policy. 615 24$aEconomics. 676 $a659.2091724 700 $aBosah$b Genevieve$01844443 701 $aE. Hinson$b Robert$01844444 701 $aAdae$b Eric Kwame$01350661 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911021141803321 996 $aStrategic Public Relations in Emerging Economies$94427102 997 $aUNINA LEADER 03625nam 22006495 450 001 9910999783303321 005 20251023220517.0 010 $a9783031775277$b(eBook) 024 7 $a10.1007/978-3-031-77527-7 035 $a(CKB)38641693600041 035 $a(DE-He213)978-3-031-77527-7 035 $a(MiAaPQ)EBC32029796 035 $a(Au-PeEL)EBL32029796 035 $a(OCoLC)1524422090 035 $a(EXLCZ)9938641693600041 100 $a20250426h20252025 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aRecent advances in time-series classification -- methodology and applications /$fZolta?n Gelle?r, Vladimir Kurbalija, Milos? Radovanovic?, Mirjana Ivanovic? 210 1$aCham :$cSpringer,$d2025. 215 $a1 online resource (xiv, 327 pages) $cillustrations 225 1 $aIntelligent systems reference library,$x1868-4408 ;$vvolume 264 311 08$a9783031775260 320 $aIncludes bibliographical references. 327 $aIntroduction -- Time Series and Similarity Measures -- Time Series Classification -- The impact of global constraints on the accuracy of elastic similarity measures. 330 $aThis book examines the impact of such constraints on elastic time-series similarity measures and provides guidance on selecting suitable measures. Time-series classification frequently relies on selecting an appropriate similarity or distance measure to compare time series effectively, often using dynamic programming techniques for more robust results. However, these techniques can be computationally demanding, which results in the usage of global constraints to reduce the search area in the dynamic programming matrix. While these constraints cut computation time significantly (by up to three orders of magnitude), they may also affect classification accuracy. Additionally, the importance of the nearest neighbor classifier (1NN) is emphasized for its strong performance in time-series classification, alongside the kNN classifier which offers stable results. This book further explores the weighted kNN classifier, which gives closer neighbors more influence, showing how it merges accuracy and stability for improved classification outcomes. . 410 0$aIntelligent systems reference library ;$vv. 264.$x1868-4408 606 $aTime-series analysis$xData processing 606 $aAutomatic control 606 $aComputational intelligence 606 $aEngineering$xData processing 606 $aControl and Systems Theory 606 $aComputational Intelligence 606 $aData Engineering 615 0$aTime-series analysis$xData processing. 615 0$aAutomatic control. 615 0$aComputational intelligence. 615 0$aEngineering$xData processing. 615 14$aControl and Systems Theory. 615 24$aComputational Intelligence. 615 24$aData Engineering. 676 $a629.8312 676 $a003 700 $aGellér$b Zoltán$4aut$4http://id.loc.gov/vocabulary/relators/aut$01817316 702 $aKurbalija$b Vladimir$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aRadovanovic?$b Milos?$c(Computer scientist)$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aIvanovic$b Mirjana$f1960-$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910999783303321 996 $aRecent advances in time-series classification -- methodology and applications$94448835 997 $aUNINA