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010   $a9786612306877
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100   $a20090528d2010      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aInbound marketing$b[electronic resource] $eget found using Google, social media, and blogs /$fby Brian Halligan and Dharmesh Shah
210   $aHoboken, N.J. $cWiley$dc2010
215   $a1 online resource (255 p.)
225 1 $aNew Rules Social Media Series
300   $aIncludes index.
311   $a0-470-49931-1 
327   $aInbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed . . . Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads
327   $aChapter 10: Convert Leads to CustomersPart Four: Make Better Decisions; Chapter 11: Make Better Marketing Decisions; Chapter 12: Picking and Measuring Your People; Chapter 13: Picking and Measuring a PR Agency; Chapter 14: Watching Your Competition; Chapter 15: On Commitment, Patience and Learning; Chapter 16: Why Now?; Tips from the Trenches for Startups; Index
330   $aStop pushing your message out and start pulling your customers inTraditional ""outbound"" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.Inbound Marketing is a how
410  0$aNew Rules Social Media Series
606   $aInternet marketing
606   $aSocial media$xEconomic aspects
606   $aMarketing$xBlogs
606   $aCustomer relations
615  0$aInternet marketing.
615  0$aSocial media$xEconomic aspects.
615  0$aMarketing$xBlogs.
615  0$aCustomer relations.
676   $a658.8
676   $a658.872
700   $aHalligan$b Brian$f1967-$01838595
701   $aShah$b Dharmesh$f1967-$0817587
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9911020225003321
996   $aInbound marketing$94417611
997   $aUNINA