LEADER 00947nam a2200253 u 4500 001 991004391218107536 005 20250702092539.0 008 250702s1988 it a r 001 0 ita d 020 $a8885838227 040 $aBibl. Interfacoltà T. Pellegrino$bita 041 0 $aita 082 0 $a659.132 130 4 $aThe art of writing advertising. 245 00$aCiao papà :$bconversazioni con William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves /$cintervistati da Denis Higgins ; a cura di Aldo Selleri 260 $aMilano :$bLupetti & Co.,$c1988 300 $a127 p. :$bill. ;$c23 cm 500 $aIn cop.: conversazione con i padri della pubblicità. 700 1 $aBernbach, William 700 1 $aHiggins, Denis$eauthor$4http://id.loc.gov/vocabulary/relators/aut$01443428 700 1 $aSelleri, Aldo 830 2$aI classici 912 $a991004391218107536 996 $aArt of writing advertising$94402845 997 $aUNISALENTO LEADER 05261nam 2200709Ia 450 001 9911019861303321 005 20200520144314.0 010 $a9786612307119 010 $a9781282307117 010 $a1282307118 010 $a9780470186916 010 $a0470186917 010 $a9780470188392 010 $a0470188391 035 $a(CKB)1000000000376547 035 $a(EBL)469198 035 $a(OCoLC)814414287 035 $a(SSID)ssj0000360398 035 $a(PQKBManifestationID)11305256 035 $a(PQKBTitleCode)TC0000360398 035 $a(PQKBWorkID)10326439 035 $a(PQKB)11706259 035 $a(MiAaPQ)EBC469198 035 $a(Perlego)2768519 035 $a(EXLCZ)991000000000376547 100 $a20710404d1967 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFused pyrimidines$hPart I$iQuinazolines /$fW.L.F. Armarego; edited by D.J. Brown 205 $a99th ed. 210 $aNew York $cInterscience Publishers$d1967 215 $a1 online resource (564 p.) 225 1 $aThe chemistry of heterocyclic compounds ;$v24/1 300 $aDescription based upon print version of record. 311 08$a9780470382035 311 08$a0470382031 320 $aIncludes bibliographies and indexes. 327 $aQUINAZOLINES; Contents; Tables; I. Introduction; 1. History; 2. Nomenclature; 3. The Dual Character of Quinazolines; 4. General Summary of Quinazoline Chemistry; A. Syntheses; a. Primary Syntheses; b. Secondary Syntheses; B. The Heightened Reactivity of 2- and 4-Alkyl Groups; C. Addition and Substitution Reactions, and Nucleophilic Metathesis; D. N-Oxides; E. Tautomerism; F. Oxidation and Reduction; G. Rearrangements; H. Biological Activity in Quinazolines; 5. Tables; Introduction; 6. References; II. Quinazoline; 1. Synthesis of Quinazoline; 2. Physical Properties 327 $aII.1. Quinazoline and 3-Alkyl Derivatives A. Theoretical Aspects; B. Spectra; a. Ultraviolet Spectra; b. Phosphorescence Spectra; c. Infrared Spectra; d. Proton Magnetic Resonance Spectra; e. Mass Spectra; C. Covalent Hydration; a. Covalent Hydration in Quinazoline; b. Effect of Substituents in the Pyrimidine Ring on Covalent Hydration; (i) Effect of substituents in position 4; (ii) Effect of saubstituenta in position 2; c. Effect Substituents in the Benzene Ring on Covalent Hydration; II.2. Electronic Effects and Hydration in 2-Substituted Quinazoline Cations 327 $aII.3. Ionization and Covalent Hydration of Quinazolines in Water at 20°II.4. Ionization Constants of Substituted Quinazolines in Water at 20°; D. Polarography; 3. Chemical Reactivity of Quinazoline; A. Hydrolysis, Oxidation, and Reduction; B. Electrophilic and Nucleophilic Substitution, and Alkylation; C. Addition Reactions; 4. References; III. C-Alkyl- and C-Arylquinazolines; 1. Methods of Preparation; A. Bischler's Synthesis; B. Oxidation of 3, 4-Dihydroquinazolines; C. Decarboxylation of Acids; D. From N'-ToIuene-p-sulphonylydrazino Derivatives; E. From Imidoyl Chlorides and Nitriles 327 $aF. From Aryl Diazonium Salts and NitrilesG. From 4-Chloro or 4-cyanoquinazolines and Grignard Reagents; H. From Chloro- or Cyanoquinazolines and Substances with an Active Methylene Group; I. Reidel's Synthesis; J. Miscellaneous; 2. Properties; A. Physical Properties; B. Chemical Properties; a. The Heightened Reactivity of 2- and 4-Methyl Groups; b. Oxidation and Reduction; c. Electrophilic Substitution; d. Alkylation; e. Reactivity of the Substituted Carbon Atoms Attached to C(2)and C(4); 3. Tables; III.1. 2-Alkyl- and Aryl- (including Heteroaryl-) quinazolines 327 $aIII.2. 4-Alkyl- and Aryl- (including Heteroaryl-) quinazolineaIII.3. 2,4-Disubstituted Alkyl- and Arylquinazolines; III.4. Alkylquinazolines Substituted in the Benzene Ring; III.5. Alkyl- and Arylquinazolines Substituted in Both Rings; III.6. Miscellaneous Alkyl- and Arylquinazolines (including Quina-zolinium Salts}; 4. References; IV. Oxoquinazolines and 5-, 6-, 7-, and 8-Hydroxyquinazolines; 1. 2-Oxoquinazolines; A. Preparation; B. Properties; 2. 3,4- and 1,4-Dihydro-4-oxoquinasolines; A. Preparation of 3,4-Dihydro-4-oxoquinszolines; a. Niementowski's Synthesis 327 $ab. Cyclization of o-Amidobenzamides 330 $aChemistry of Heterocyclic Compounds publishes articles, letters to the Editor, reviews, and minireviews on the synthesis, structure, reactivity, and biological activity of heterocyclic compounds including natural products. The journal covers investigations in heterocyclic chemistry taking place in scientific centers of all over the world, including extensively the scientific institutions in Russia, Ukraine, Latvia, Lithuania and Belarus. 410 0$aChemistry of heterocyclic compounds ;$vv. 24/1. 606 $aQuinazoline 606 $aHeterocyclic compounds 615 0$aQuinazoline. 615 0$aHeterocyclic compounds. 676 $a547/.59/05 700 $aArmarego$b W. L. F$0440089 701 $aBrown$b D. J$0383088 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911019861303321 996 $aFused pyrimidines$93004707 997 $aUNINA