LEADER 00872nam a2200265 i 4500 001 991000561309707536 005 20020509172251.0 008 981009s1997 it ||| | ita 020 $a8815060014 035 $ab11376806-39ule_inst 035 $aPARLA210956$9ExL 040 $aDip.to Filosofia$bita 082 0 $a330 100 1 $aLanza, Alessandro$0128411 245 13$aLo sviluppo sostenibile /$cAlessandro Lanza 260 $aBologna :$bIl Mulino,$c1997 300 $a121 p. ;$c19 cm. 490 0 $aFarsi un'idea ;$v3 650 4$aSviluppo - Ambiente 907 $a.b11376806$b01-03-17$c01-07-02 912 $a991000561309707536 945 $aLE005 MF 51 D 40$g1$i2005000026584$lle005$o-$pE0.00$q-$rl$s- $t0$u8$v5$w8$x0$y.i11559688$z01-07-02 996 $aSviluppo sostenibile$968227 997 $aUNISALENTO 998 $ale005$b01-01-98$cm$da $e-$fita$git $h3$i1 LEADER 05364nam 22006374a 450 001 9911019771203321 005 20200520144314.0 010 $a1-281-21395-0 010 $a9786611213954 010 $a0-470-99523-8 010 $a1-4051-7647-4 035 $a(CKB)1000000000409142 035 $a(EBL)332603 035 $a(SSID)ssj0000125737 035 $a(PQKBManifestationID)11143014 035 $a(PQKBTitleCode)TC0000125737 035 $a(PQKBWorkID)10030964 035 $a(PQKB)10805307 035 $a(MiAaPQ)EBC332603 035 $a(MiAaPQ)EBC4037640 035 $a(OCoLC)184983505 035 $a(EXLCZ)991000000000409142 100 $a20030916d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCommunication for rural innovation $erethinking agricultural extension /$fCees Leeuwis, with Anne van den Ban 205 $a3rd ed. 210 $aOxford $cBlackwell Science ;$aAmes, Iowa $cIowa State Press, for CTA$d2003 215 $a1 online resource (426 p.) 300 $aDescription based upon print version of record. 311 $a0-632-05249-X 320 $aIncludes bibliographical references (p. [382]-404) and index. 327 $aCommunication for Rural Innovation: Rethinking Agricultural Extension; Contents; Preface; The CTA; PART 1 RETHINKING EXTENSION; 1 Introduction; 1.1 Challenges for agricultural extension practice; 1.1.1 Challenges for farmers and agriculture at large; 1.1.2 Reinventing extension; 1.1.3 In conclusion: a new societal function for extension; 1.2 Objectives and outline of this book; Questions for discussion; 2 From extension to communication for innovation; 2.1 Historical roots and evolving conceptions of extension; 2.1.1 Origins, early meanings and international terminology 327 $a2.1.2 Evolving definitions2.2 Different types of communication services and strategies; 2.2.1 Basic rationale of different communication services and strategies; 2.3 Agricultural knowledge systems and other extension-related concepts; Questions for discussion; 3 The ethics and politics of communication for innovation; 3.1 The political implications of communication for innovation; 3.2 The acceptability of government communicative intervention; 3.3 The acceptability of non-governmental communicative intervention; 3.4 Professional standards 327 $a3.5 Dilemmas regarding ethics and politics: an exampleQuestions for discussion; 4 The role of communicative intervention in policy planning: instrumental and interactive approaches; 4.1 Top-down planning and instrumental communication; 4.1.1 'Blueprint' planning and problem solving; 4.1.2 The instrumental model of communicative intervention; 4.1.3 In conclusion; 4.2 Process management and interactive communication; 4.2.1 Process management towards innovation; 4.2.2 Arguments for an interactive model of communicative intervention; 4.2.3 In conclusion 327 $a4.3 Shortcomings and conditions: the relation between interactive and instrumental approachesQuestions for discussion; PART 2 THE RELATIONS BETWEEN HUMAN PRACTICE, KNOWLEDGE AND COMMUNICATION; 5 Understanding human practices: the example of farming; 5.1 Different levels and domains of farming practice; 5.1.1 Farming practices at different hierarchical levels; 5.1.2 Different domains of farming practice; 5.1.3 Farming practices at different points in time; 5.2 Understanding the social nature of technical practices; 5.2.1 Evaluative frame of reference: the basis for reasoning about practices 327 $a5.2.2 Perceived effectiveness of the social environment5.2.3 Perceived self-efficacy; 5.2.4 Social relationships and perceived social pressure; 5.2.5 The dynamics within the model; 5.3 Implications for communication for innovation; 5.3.1 The central role of knowledge and the need to be modest; 5.3.2 The relationship with different communication strategies and functions; 5.3.3 Communicative intervention must be 'tuned' to other communication processes; 5.3.4 The need to anticipate diversity among farmers; 5.3.5 Linking multiple socio-technical innovation processes 327 $a5.3.6 The multi-layered character of technology and policy acceptance 330 $aThis important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development i 606 $aAgricultural extension work 615 0$aAgricultural extension work. 676 $a630/.71/5 700 $aLeeuwis$b Cees$0896390 701 $aLeeuwis$b Cees$0896390 701 $aBan$b A. W. van den$079836 712 02$aTechnical Centre for Agricultural and Rural Cooperation (Ede, Netherlands) 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911019771203321 996 $aCommunication for rural innovation$92002580 997 $aUNINA