LEADER 02772oam 2200505zu 450 001 9911019521503321 005 20230607215350.0 010 $a1-280-55776-1 010 $a9786610557769 010 $a3-527-60034-5 035 $a(CKB)1000000000019360 035 $a(SSID)ssj0000302575 035 $a(PQKBManifestationID)11236440 035 $a(PQKBTitleCode)TC0000302575 035 $a(PQKBWorkID)10266386 035 $a(PQKB)11199338 035 $a(MiAaPQ)EBC4957104 035 $a(Au-PeEL)EBL4957104 035 $a(CaONFJC)MIL55776 035 $a(NjHacI)991000000000019360 035 $a(OCoLC)53829150 035 $a(EXLCZ)991000000000019360 100 $a20160829d2002 uy 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing and Sales in the Chemical Industry 205 $a2nd ed. 210 31$a[Place of publication not identified]$cWiley VCH Imprint$d2002 215 $a1 online resource (166 pages) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a3-527-30625-0 327 $aThe "Main Group Elements" of Marketing -- The Principles of Business-to Business Marketing -- The International Market Structure in the Chemical Industry -- The Economical, Political and Sociological Environment -- Marketing of Chemical Engineering Projects -- Marketing of Chemical Commodities -- Plastic and Rubber -- Chemical Specialties -- The Agricultural Business -- Marketing of Pharmaceuticals -- Electronic Commerce in the Chemical Industry -- Emerging Markets -- Outlook -- General References -- Inde. 330 $aIf manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with. 606 $aChemical industry$xMarketing 615 0$aChemical industry$xMarketing. 676 $a660.068 700 $aJakobi$b Rolf$01839838 801 0$bPQKB 906 $aBOOK 912 $a9911019521503321 996 $aMarketing and Sales in the Chemical Industry$94419213 997 $aUNINA