LEADER 05847nam 22005293 450 001 9911019507603321 005 20240601060245.0 010 $a9781394299003 010 $a1394299001 010 $a9781394298983 010 $a1394298986 035 $a(MiAaPQ)EBC31357618 035 $a(Au-PeEL)EBL31357618 035 $a(CKB)32169707700041 035 $a(Exl-AI)31357618 035 $a(OCoLC)1436832243 035 $a(Perlego)4430187 035 $a(EXLCZ)9932169707700041 100 $a20240601d2024 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPopularizing Science $eThe Complex Terminological Interactions Between Scientific and Press Discourses Within the Field of Agroecology 205 $a1st ed. 210 1$aNewark :$cJohn Wiley & Sons, Incorporated,$d2024. 210 4$d©2024. 215 $a1 online resource (230 pages) 311 08$a9781786307125 311 08$a178630712X 327 $aCover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Acknowledgments -- Introduction -- Part 1 The Challenge of Popularizing Science -- Introduction to Part 1 -- Chapter 1 The Dialogue Between Science and Society -- 1.1. The popularizing project -- 1.1.1. How we talk about popular science -- 1.1.2. Promoting popularization -- 1.2. Science in the media and the multiplicity of actors -- 1.2.1. From scholarly knowledge to social knowledge -- 1.2.2. Perspectives on science and experts -- 1.3. Scientific and media approaches to popularization -- 1.3.1. Divergence between scientific and media approaches -- 1.3.2. Convergences between these approaches -- Chapter 2 Discourses on Science -- 2.1. Genres in scientific communication -- 2.2. Scientific discourse -- 2.2.1. Terminological variation in specialized discourse -- 2.2.2. Specialized and general language -- 2.3. Scientific media discourse -- 2.3.1. Language and variation in the popularization process -- 2.3.2. Parallel between popularization and education -- Chapter 3 Theoretical and Methodological Tools for Analysis -- 3.1. Identification and categorization of names and designations -- 3.1.1. Designations in a discursive context -- 3.1.2. Analysis and categorization of designations -- 3.2. Characterization of objects of discourse -- 3.2.1. Characterization of an object of discourse: media schematization -- 3.2.2. Formal markers characterizing objects of discourse -- Part 2 Science in the Media: Agroecology in the Daily Press -- Introduction to Part 2 -- Chapter 4 An Introduction to Agroecology -- 4.1. Presentation of biological control -- 4.1.1. Definition of terms and terminological instability -- 4.1.2. Regulatory approach to plant protection -- 4.2. Media discourse under study -- 4.2.1. French press corpus -- 4.2.2. English-language press corpus. 327 $aChapter 5 Names and Designations of Discourse Objects -- 5.1. Designations of plant protection methods -- 5.1.1. Protection methods in French -- 5.1.2. Control methods in English -- 5.1.3. Summary of method designations -- 5.2. Designations of agents and plant protection products -- 5.2.1. Biocontrol agents (insects) -- 5.2.2. Biocontrol products -- 5.2.3. Summary of product designations -- Chapter 6 Characterization of Discourse Objects -- 6.1. Crossed perspectives on methods and products -- 6.1.1. Complementarity of methods and products -- 6.1.2. Opposition between methods and products -- 6.1.3. Synthesis of oppositions and binarism -- 6.2. Simplified look at methods and products -- 6.2.1. Simplification through (co)textual structures -- 6.2.2. Simplification by analogical reasoning -- Part 3 Challenges in the Mediation of Agroecological Issues -- Introduction to Part 3 -- Chapter 7 Terminological and Cognitive Issues -- 7.1. Designations and specialization -- 7.1.1. Semantic shift between areas of expertise -- 7.1.2. Determinologization -- 7.1.3. Designations and connotations -- 7.1.4. Name equivalents in discourse -- 7.1.5. Agent and product status -- 7.2. Binarism and cognitive bias -- 7.2.1. Strengths and weaknesses of binary reasoning -- 7.2.2. Strengths and weaknesses of analogical reasoning -- Chapter 8 Challenges in Agroecology -- 8.1. A shared responsibility -- 8.1.1. The connection between content and style -- 8.1.2. Development is inseparable from dissemination -- 8.2. Scientific mediation -- 8.2.1. Reflexivity and scientific mediation -- 8.2.2. Language and terminology -- 8.2.3. Involving the public -- Conclusion -- Glossary -- References -- Index -- Other titles from ISTE in Science, Society and New Technologies -- EULA. 330 $aThis book delves into the complex interactions between scientific and media discourses, with a focus on agroecology. It examines how scientific knowledge is transformed into social knowledge through media channels, highlighting the challenges and opportunities of popularizing science. The author, Hélène Ledouble, explores the divergence and convergence of scientific and media approaches, the role of language in the popularization process, and the implications for public understanding of science. Targeted at academics, media professionals, and those interested in science communication, it provides insights into the dynamics of science in the public sphere, particularly through the lens of agroecology.$7Generated by AI. 606 $aMass media and scientists$7Generated by AI 606 $aScience journalism$7Generated by AI 615 0$aMass media and scientists 615 0$aScience journalism 676 $a501.4 700 $aLedouble$b Hélène$01276082 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911019507603321 996 $aPopularizing Science$94423021 997 $aUNINA