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101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe Art of Communication $eSemiotic Foundations and Strategic Applications
205   $a1st ed.
210  1$aNewark :$cJohn Wiley & Sons, Incorporated,$d2025.
210  4$dİ2025.
215   $a1 online resource (353 pages)
225 1 $aISTE Invoiced Series
311 08$a9781836690122 
311 08$a1836690126 
330 8 $aThe Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication.   Grounded in the theoretical and methodological frameworks of 'situated communication' and 'communication project', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of 'textscapes' - specially crafted environments to fulfill communicative objectives.   This book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts. 
410  0$aISTE Invoiced Series
676   $a302.2
700   $aStockinger$b Peter$0521614
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9911019082703321
996   $aThe Art of Communication$94421359
997   $aUNINA