LEADER 04311nam 22005895 450 001 9911018654703321 005 20250730130357.0 010 $a9783031903021 024 7 $a10.1007/978-3-031-90302-1 035 $a(CKB)39767041600041 035 $a(MiAaPQ)EBC32250661 035 $a(Au-PeEL)EBL32250661 035 $a(DE-He213)978-3-031-90302-1 035 $a(EXLCZ)9939767041600041 100 $a20250730d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMastering CommTech $eUnlocking the Potential of Digital Transformation in Corporate Communications /$fedited by Uwe Seebacher, Jörg Forthmann, Thomas Mickeleit 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2025. 215 $a1 online resource (613 pages) 225 1 $aFuture of Business and Finance,$x2662-2475 311 08$a9783031903014 327 $aPart I: Setting the Context and Creating Urgency -- Why Companies Need to Get Started with the Digital Transformation of Their Communication -- Communications is Not Immune to Digital Disruption -- Part II: Introducing CommTech and Its Foundations -- CommTech: Enhancing Communication Impact through Stakeholder Journeys -- Data-Driven Controlling of Corporate Communications with CommTech -- CommTech to Enable Data-Informed Decisions -- Media Analytics ? No Data, No CommTech -- Part III: Data-Driven Approaches and Storytelling -- Holistic Data Storytelling - A Framework for Individualized, Efficient, and Effective Communication with Stakeholders -- Understanding Consumer Conversations Around Brands: Lexical Analysis of 16 Brand Campaigns -- Data-Driven Communication -- Part IV: Operationalizing and Automating Communication -- Communication Conversion Optimization (CCO) -- CommTech and RoI -- Building a Corporate Agenda: Balancing Alignment with Business Goals and Stakeholders' Interests in Topic-Based Corporate Communications -- In Search of the Perfect Communication Machine -- Part V: Artificial Intelligence in Corporate Communications: Basics, Opportunities, and Hurdles -- Predictive Communication Intelligence -- Fascination Metaverse - How Extended Realities Will Disrupt Corporate Communication -- Part VI: Special Considerations and Human Elements -- Mastering CQ in the Era of CommTech and Predictive Communication Intelligence -- CEO Positioning as an Integral Part of Corporate Communication in the Digital Age -- The Future of Influence: Transforming Lobbying with Predictive Intelligence andCommTech -- Predicting Mastering Commtech. 330 $aThis edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option. 410 0$aFuture of Business and Finance,$x2662-2475 606 $aCommunication in organizations 606 $aBusiness information services 606 $aCommunication and traffic 606 $aCorporate Communication 606 $aIT in Business 606 $aMedia Industries 615 0$aCommunication in organizations. 615 0$aBusiness information services. 615 0$aCommunication and traffic. 615 14$aCorporate Communication. 615 24$aIT in Business. 615 24$aMedia Industries. 676 $a658.45 700 $aSeebacher$b Uwe$01252661 701 $aForthmann$b Jörg$01770295 701 $aMickeleit$b Thomas$01836942 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911018654703321 996 $aMastering CommTech$94415171 997 $aUNINA