LEADER 04182nam 22005775 450 001 9911016068503321 005 20250717130354.0 010 $a3-031-93185-8 024 7 $a10.1007/978-3-031-93185-7 035 $a(MiAaPQ)EBC32218090 035 $a(Au-PeEL)EBL32218090 035 $a(CKB)39660050600041 035 $a(DE-He213)978-3-031-93185-7 035 $a(EXLCZ)9939660050600041 100 $a20250717d2025 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aFoundations of Consumer Behavior $eInsights from Cross-Cultural Contexts /$fby Richard P. Bagozzi, Attila Yaprak 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (239 pages) 225 1 $aInternational Marketing and Management Research,$x2662-8554 311 08$a3-031-93184-X 327 $aChapter 1. Introduction: Foundations of consumer behavior -- Chapter 2. Consumer behavior fundamentals: Attitudes, product attributes, and expectancy value reactions -- Chapter 3. Consumers are emotional, too: the role of emotions in consumer behavior -- Chapter 4: Worldviews: Mindsets and social cognition -- Chapter 5: Consumers? negative dispositions and how they affect purchase choice -- Chapter 6: Consumers? positive dispositions and how they affect purchase choice -- Chapter 7: Evaluating markets and consumers: macro, micro, and cultural analyses -- Chapter 8: Marketing strategy in the international context -- Chapter 9: Evolution of big ideas in consumer behavior -- Chapter 10: Bringing it altogether: consumer behavior models. 330 $aThis book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity. The authors argue that consumer behavior often attempts to derive and apply basic knowledge that applies in various senses to all or nearly all cultures, but at the same time must be qualified by introducing specific aspects of cultures to improve the fit and predictions of general theory. This means introducing in existing theories moderating variables and processes that condition the explanations and forecasts that theory makes with cultural knowledge as needed, as well as at times attempting to derive theories that infuse cultural within the basic psychological and social processes that constitute consumer behavior. Moreover, the text investigates howconsumers learn about and adopt new technologies as well as the role of social media and AI in consumer behavior. Bridging consumer behavior and management topics with strategic insights, this work will be of great interest to students and scholars alike who are interested in the role of culture in consumer behavior. Richard P. Bagozzi is Dwight F. Benton Professor of Behavioral Science in Management (Emeritus at the Ross School of Business at the University of Michigan, USA. Attila Yaprak is Professor of Marketing and International Business (Emeritus) at the Mike Ilitch School of Business at Wayne State University, USA. 410 0$aInternational Marketing and Management Research,$x2662-8554 606 $aMarketing 606 $aDiversity in the workplace 606 $aInternational business enterprises 606 $aMarketing 606 $aCross-Cultural Management 606 $aInternational Business 615 0$aMarketing. 615 0$aDiversity in the workplace. 615 0$aInternational business enterprises. 615 14$aMarketing. 615 24$aCross-Cultural Management. 615 24$aInternational Business. 676 $a658.8342 700 $aBagozzi$b Richard P$0106862 701 $aYaprak$b Attila$01834413 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911016068503321 996 $aFoundations of Consumer Behavior$94409912 997 $aUNINA