LEADER 03575nam  22006975  450 
001 9911015639203321
005 20250712073446.0
010   $a981-9675-83-9
024 7 $a10.1007/978-981-96-7583-8
035   $a(MiAaPQ)EBC32199132
035   $a(Au-PeEL)EBL32199132
035   $a(CKB)39604031600041
035   $a(OCoLC)1527722388
035   $a(DE-He213)978-981-96-7583-8
035   $a(EXLCZ)9939604031600041
100   $a20250706d2025      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aGlobal Communication $ePlanning Global PR Campaigns /$fby Pavel Slutskiy
205   $a1st ed. 2025.
210  1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2025.
215   $a1 online resource (225 pages)
311 08$a981-9675-82-0 
327   $aChapter 1. The Global Communication Project -- Chapter 2. Globalisation and Communication -- chapter 3. Global Virtual Teams -- Chapter 4. Global Communication Brief -- Chapter 5. External Environment Analysis.
330   $aThis textbook equips students with essential media and communication skills for today?s interconnected world. Developed as a key companion text for the Global Communication Project (GlobCom), an initiative spanning five continents, the book presents the key concepts that underpin effective communication on a global scale and guides the reader through project development, covering cross-cultural communication processes and virtual collaboration dynamics. In today?s rapidly evolving global communication landscape, professionals with expertise in global public relations (PR) are in high demand. For students looking to develop their global PR competences, the GlobCom Project offers an authentic experience aligned with industry expectations and is a platform for related courses to draw from. This textbook provides both theoretical and practical material to enhance students? learning experience, and serves as a valuable resource for lecturers and advanced undergraduate and graduate students in the media, marketing communication, and PR fields. By offering insights into the complexities of international communication, it helps aspiring and current professionals become skilled and globally aware in their approach to global communication. .
606   $aCommunication
606   $aPublic relations
606   $aDiversity in the workplace
606   $aCommunication in politics
606   $aCommunication in organizations
606   $aIntercultural communication
606   $aMedia and Communication
606   $aPublic Relations
606   $aCross-Cultural Management
606   $aPolitical Communication
606   $aCorporate Communication
606   $aIntercultural Communication
615  0$aCommunication.
615  0$aPublic relations.
615  0$aDiversity in the workplace.
615  0$aCommunication in politics.
615  0$aCommunication in organizations.
615  0$aIntercultural communication.
615 14$aMedia and Communication.
615 24$aPublic Relations.
615 24$aCross-Cultural Management.
615 24$aPolitical Communication.
615 24$aCorporate Communication.
615 24$aIntercultural Communication.
676   $a302.2
700   $aSlutskiy$b Pavel$0849302
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9911015639203321
996   $aGlobal Communication$94408089
997   $aUNINA