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024 7 $a10.1007/978-3-031-88314-9
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035   $a(OCoLC)1527906248
035   $a(DE-He213)978-3-031-88314-9
035   $a(EXLCZ)9939542565500041
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101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aPolitical Marketing and Management in the 2024 UK Election /$fedited by Jennifer Lees-Marshment, Ioannis Zisis
205   $a1st ed. 2025.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025.
215   $a1 online resource (175 pages)
225 1 $aPalgrave Studies in Political Marketing and Management,$x2946-2622
311 08$a3-031-88313-6 
327   $a1. Introduction: Political Marketing and Management in the UK -- 2. Political marketing strategy in the UK 2024 election -- 3. The Conservative Brand Conundrum, 2019-2024 -- 4. Developing the Labour Party and Keir Starmer brand -- 5. Applying Emotion to Create Persuasive messages: political party websites during the 2025 UK General Election -- 6. An ad for every campaign objective; political advertising in the 2024 UK election -- 7. The Political Management of Crises: A Study of Two Leaders -- 8. Government Communication on the Covid-19 pandemic -- 9. The Power of the Grassroots: Understanding Local Government's Influence -- 10. The ethical concerns with political marketing communication tactics -- 11. Political management behind the scenes: the mismanagement of advisers at the heart of government -- 12. Political marketing and management lessons from the 2024 UK election.
330   $aThis book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertising, leaders crisis management, local government management and ethical issues. It highlights more subtle yet profound weaknesses in the way politics was marketed and managed, the challenges of delivering at national and local level, and raises concerns with voter discontent and trust in political parties and government. It also offers recommendations for all parties, particularly the Labour Government and the Conservatives in opposition. Jennifer Lees-Marshment is Professor of Political Marketing and Management at the University of Dundee, UK. She has edited or contributed to books on elections in the UK, Canada, US and New Zealand. Ioannis Zisis is Lecturer in Marketing at the University of Dundee, UK. He is an expert in branding and social media, with a particular focus on political communication, government branding and political representatives.
410  0$aPalgrave Studies in Political Marketing and Management,$x2946-2622
606   $aElections
606   $aCommunication in politics
606   $aEurope$xPolitics and government
606   $aPolitical leadership
606   $aPolitical science
606   $aElectoral Politics
606   $aPolitical Communication
606   $aEuropean Politics
606   $aPolitical Leadership
606   $aGovernance and Government
615  0$aElections.
615  0$aCommunication in politics.
615  0$aEurope$xPolitics and government.
615  0$aPolitical leadership.
615  0$aPolitical science.
615 14$aElectoral Politics.
615 24$aPolitical Communication.
615 24$aEuropean Politics.
615 24$aPolitical Leadership.
615 24$aGovernance and Government.
676   $a324.730941
700   $aLees-Marshment$b Jennifer$0472650
701   $aZisis$b Ioannis$01831934
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9911011821303321
996   $aPolitical Marketing and Management in the 2024 UK Election$94404917
997   $aUNINA