LEADER 03316oam  22006133u 450 
001 9911011312803321
005 20241107101253.0
010   $z9780815377436$b(hardback)
010   $z0815377436$b(hardback)
010   $z9780815377443$b(paperback)
010   $z0815377444$b(paperback)
035   $a(CKB)4100000009277029
035   $a(OAPEN)1005813
035   $a(ScCtBLL)5f4b5109-5437-431e-9ec7-e1a936ab7399
035   $a(MiAaPQ)EBC7244789
035   $a(Au-PeEL)EBL7244789
035   $a(ODN)ODN0004574859
035   $a(EXLCZ)994100000009277029
100   $a20190408d2019      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aWellness in whiteness $ebiomedicalization and the promotion of whiteness and youth among women /$fAmina Mire
210   $d2019
210  1$aAbingdon, Oxon. ;$aNew York, NY :$cRoutledge, Taylor & Francis Group,$d2020.
210  4$dİ2020
215   $a1 online resoource (110 pages) $cdigital file(s)
225 1 $aRoutledge research in gender and society ;$v78
311 08$a0-8153-7743-6 
320   $aIncludes bibliographical references and index.
327   $aSituating skin : whitening biotechnology -- Pigmentation pathologies and regenerative whiteness -- "Face north and smile" : biomedicalization of ageing and "science based" whiteness therapy -- Racialising consumption : skin-whitening and the global look -- Entrepreneurial innovation in skin-whitening biotechnology : ethical and social implications -- Index.
330   $aThis book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and on-line advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ?ageless beauty?, ?brightened?, youthful skin and solutions to ?pigmentation problems? for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalised health and wellness industries, Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.
410  0$aRoutledge research in gender and society ;$v78.
606   $aBody image
606   $aBody image in women
606   $aBeauty, Personal
606   $aBlack people$xRace identity
606   $aWhite people$xRace identity
606   $aSkin$xBleaching$xPsychological aspects
615  0$aBody image.
615  0$aBody image in women.
615  0$aBeauty, Personal.
615  0$aBlack people$xRace identity.
615  0$aWhite people$xRace identity.
615  0$aSkin$xBleaching$xPsychological aspects.
676   $a155.333
686   $aSOC000000$aSOC026000$aSOC032000$2bisacsh
700   $aMire$b Amina$0925008
801  2$bUkMaJRU
912   $a9911011312803321
996   $aWellness in whiteness$92076139
997   $aUNINA