LEADER 00809nam a2200229 i 4500 001 991001635359707536 005 20020502203356.0 008 961104s1989 it ||| | ita 035 $ab11541751-39ule_inst 035 $aPRUMB64876$9ExL 040 $aDip. di SSSC - Didattica$bita 100 1 $aKaterinov, Katerin$0466410 245 13$aIl tuttoverbi /$cKaterin Katerinov 260 $aMilano :$bEdizioni Scolastiche Bruno Mondadori,$cc1989 300 $a191 p. ;$c23 cm. 650 4$alingua italiana - verbi 907 $a.b11541751$b21-09-06$c01-07-02 912 $a991001635359707536 945 $aLE021 DI5BISB40$g1$iLE021N-14106$lle021$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i11740772$z01-07-02 996 $aTuttoverbi$9815718 997 $aUNISALENTO 998 $ale021$b01-01-96$cm$da $e-$fita$git $h3$i1 LEADER 02837nam 2200373 n 450 001 9911011296603321 005 20230509203447.0 035 $a(CKB)5590000000630020 035 $a(NjHacI)995590000000630020 035 $a(EXLCZ)995590000000630020 100 $a20230509d2018 uu 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarket Segmentation Analysis $eUnderstanding It, Doing It, and Making It Useful /$fSara Dolnicar, Bettina Gru?n, Friedrich Leisch 210 1$aSingapore :$cSpringer,$d2018. 215 $a1 online resource (xxi, 324 pages) 327 $aPart I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. 330 $aThis book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics. 517 $aMarket Segmentation Analysis 606 $aMarket segmentation 615 0$aMarket segmentation. 676 $a658.802 700 $aDolnicar$b Sara$0947411 702 $aLeisch$b Friedrich 702 $aGru?n$b Bettina 801 0$bNjHacI 801 1$bNjHacl 906 $aBOOK 912 $a9911011296603321 996 $aMarket Segmentation Analysis$92277696 997 $aUNINA