LEADER 03463nam 22007695 450 001 9911009336303321 005 20250611130247.0 010 $a3-031-93933-6 024 7 $a10.1007/978-3-031-93933-4 035 $a(CKB)39239751800041 035 $a(MiAaPQ)EBC32151498 035 $a(Au-PeEL)EBL32151498 035 $a(DE-He213)978-3-031-93933-4 035 $a(OCoLC)1524420167 035 $a(EXLCZ)9939239751800041 100 $a20250611d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPharma, Prices and Power $eReshaping Pharmaceutical Pricing Negotiations for a Healthier Future /$fby Horacio Falcão, Rodrigo Gouveia, Hervé Lamarque 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2025. 215 $a1 online resource (284 pages) 225 1 $aFuture of Business and Finance,$x2662-2475 311 08$a3-031-93932-8 327 $a1. Introduction -- 2. Understanding Healthcare systems and their Negotiations -- 3. The Government (Payer) Challenge -- 4. The Biopharma Challenge -- 5. P&R Negotiation Challenges -- 6. What Can You Do Differently -- 7. Conclusion. 330 $aThis book brings a negotiation perspective to healthcare. It opens the hidden box of pricing and reimbursement (P&R) negotiations, showing their huge impact on global healthcare systems and how they could be drastically improved. The authors offer a comprehensive and unique negotiation-based analysis of healthcare systems worldwide, highlighting the historical, structural, and ethical challenges that shape P&R negotiations. From the role of governments and health insurers to the intricate dynamics between healthcare providers and users, the authors examine the forces driving healthcare costs and access. With a unique blend of theoretical expertise and practical experience, the authors propose a paradigm shift toward value-oriented negotiations. They show how to move away from adversarial win-lose tactics to collaborative and transparent negotiations. 410 0$aFuture of Business and Finance,$x2662-2475 606 $aHealth services administration 606 $aIndustries 606 $aConflict management 606 $aPublic health 606 $aStrategic planning 606 $aLeadership 606 $aMedical economics 606 $aHealth Care Management 606 $aIndustries 606 $aMediation and Conflict Management 606 $aPublic Health 606 $aBusiness Strategy and Leadership 606 $aHealth Economics 615 0$aHealth services administration. 615 0$aIndustries. 615 0$aConflict management. 615 0$aPublic health. 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aMedical economics. 615 14$aHealth Care Management. 615 24$aIndustries. 615 24$aMediation and Conflict Management. 615 24$aPublic Health. 615 24$aBusiness Strategy and Leadership. 615 24$aHealth Economics. 676 $a362.1068 700 $aFalcão$b Horacio$01827855 701 $aGouveia$b Rodrigo$01827856 701 $aLamarque$b Hervé$01827857 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911009336303321 996 $aPharma, Prices and Power$94395984 997 $aUNINA